Bring On Spring!
Just when you think you can’t bear another grey, cold day with a “wintry mix” in the forecast, there’s the fantasy of the Philadelphia Flower Show.
Giving Good Face
As often as possible, I meet in person with the reporters I regularly work with or those with whom I want to work. It’s not about impersonal networking and pitching my clients. It’s possible to accomplish challenging media placement goals via email or over the phone, but isn’t relationship building at the very core of our profession?
Social Media: Helpful or Hindering in a Crisis?
Social media can be both helpful and hindering in a crisis. For PR professionals, it’s no longer an option of whether or not to utilize social media during these times—it’s a question of whether you can effectively leverage its instant broadcast capability to your advantage, or if you will get swept away by the social media rumor mill.
Mentoring the Next Generation of PR Pros
It’s important for those of us in the field to coach the next generation of PR professionals and seek out the opinions of more seasoned communicators, especially since our industry is continually evolving.
Public Relations-ships on Valentine’s Day
Valentine’s Day offers three major lessons for public relations practitioners:
Valentine’s Day is Not for Everyone
Not Everyone Loves Chocolate
Clichés are Only Cute on Valentine’s Day
Where Are They Now? (Part 4)
For the fourth installment in our “Where Are They Now?” blog series, which highlights the career trajectories of former Buchanan PR interns, we feature Kellie Connors, who interned with the agency from November 2007 through February 2008. Read on for…
The Do’s and Don’ts of Email-Pitching Reporters
As communicators, it’s our job to not only ensure we’re emailing the right reporters, but also that our pitches are written in a way that draws interest. Improve your email-pitching skills with the following tips.
MLK Day the BPR Way
January 21, 2013 marked the 27th anniversary of Martin Luther King, Jr. Day, a national day of service. Although the Buchanan PR office was closed for the holiday, we chose to spend the day together doing something to give back…
Where Are They Now? (Part 3)
The most valuable thing I learned during my internship was that there are so many different ways to accomplish the same task, and that you must tailor each step depending on the client and media with whom who you are interacting.
A Week in the Life of a PR News Junkie
As public relations professionals, it’s our job to wear many hats simultaneously – media relations specialist, social media community manager, website copywriter, event planner, SEO consultant. You name it, we probably do it. But one role permeates each hat we…