My First Year in the PR World
Account coordinator Jess Emery looks back at her first year at the agency, with three unexpected lessons learned.
7 SEO Basics Every PR Pro Should Know
PR professionals must be savvy in digital communications tactics in order to remain in the game. Account Executive Kathleen McFadden looks at seven basics every PR pro needs to master SEO.
Board Placements Can Be a Winning Strategy
There are many good reasons for companies to encourage their employees to join the board of a nonprofit organization. VP Nancy Page shares some key objectives.
What I Didn’t Learn in College
In June, I began my internship at Buchanan PR, where I have learned crucial skills to set the framework for career success. The following are the surprising but useful PR lessons that my experience at Buchanan PR has taught me.
Wake Up Al! (Songs to Revive the Punctual Individual)
Al Roker overslept this morning for the first time in 39 years. We can sympathize! So we put together a playlist to keep us all on our toes – and our alarms turned on.
Calculator, Please
I have been fortunate enough to have spent the past few months surrounded by the PR superstars at Buchanan, and I have learned an incredible amount. Here are the top five lessons I learned during my internship at Buchanan PR.
It’s All About the Reunions
I know that I’m not cut out to do long-term fostering, but I’m happy that I can help a family who’s lost so much take solace in the fact that their best friend is being loved and cared for while they recover.
Getting the Hook Can Really Hurt
The most successful public relations professionals are also the best storytellers.
6 SEO Rules Every PR Pro Should Live By
With marketing departments increasingly seeing more value in digital services, PR professionals must understand how to best incorporate SEO tactics into their service offerings.
Public Relations: The Importance of “Measuring Up”
How can we successfully apply the principles of measurement to public relations, and in turn demonstrate quantifiable ROI for what we do?