For the past six weeks, I have had the honor of participating in the annual Nancy Bacher Long PR Institute, PRSA Philly’s intensive training program for junior-level public relations practitioners. Participants are split into mock agency teams that compete to create a comprehensive communications plan for a local nonprofit.
It might seem like the relationship between nonprofits and corporate sponsors is a one-way street, but don’t lose sight of your ultimate goal: creating an alliance that provides something of value for both organizations.
Wouldn’t it be nice if PR’s growing use of social media had the effect of making people nicer? Even if some of this kindness is manufactured – does it matter in the end?
Senior Account Executive Emily Geesaman is among the hordes who love Mad Men. But it’s not all about viewing pleasure. She also sees some parallels between the back-in-the-day and modern-day techniques of advertising and PR.
Last weekend, I ran the 10-mile Broad Street Run here in Philadelphia. This was the first year that I did not yearn to be trampled by the masses so that I could peacefully succumb to an overwhelming exhaustion. Where I’m…
Departing intern Mia Damiano reflects on her time at Buchanan Public Relations, with suggestions for what is critical for a successful internship.
Last weekend, I traveled to the Waldorf Astoria Orlando for the wedding of one of my closest childhood friends. I had booked round-trip transportation to and from the airport and, when my return shuttle never arrived, I immediately assumed I’d…
When tragedy strikes, don’t follow in the footsteps of these 6 insensitive social brands.
Though I am new to the industry, I doubt PR success will ever solely rely on social media savvy. Let’s give ourselves some more credit – we have many more tools in our toolbox.
Sidekicks usually play a supporting role to the star. I like to think that’s what I do at Buchanan Public Relations.