When companies lose the public’s trust – whether it’s Facebook selling user data or United Airlines mistreating passengers – PR pros scramble to head off a crisis. That strategy gained a foothold in 1982, when a mysterious killer spiked Tylenol…
Recently, I was perusing the public relations Reddit page (as all PR nerds do) and noticed a trend. There was an influx of posts from those looking to make a transition from their current career into PR. From a vet…
Social media and online news have made the possibility of a story going viral (when it’s picked up quickly by dozens, or sometimes hundreds, of sources) greater than ever before. However, you will never know you have a viral story…
You’ve seen it by now. Another celebrity, athlete or reporter’s dirty laundry dug up from their social media archives and unveiled to the public. The New York Times tech reporter, Sarah Jeong, received a bitter welcome recently when, shortly after…
– Megan Noll Social media has managed to work its way into nearly every aspect of our lives – we get our news from Twitter, socialize on Facebook and get a glimpse into other people’s worlds on Instagram. Expanding beyond…
– Colleen Brown Video and photography are playing an increasingly integral role in how public relations companies are telling stories. However, this service can be tricky for companies that don’t specialize in shooting. Despite the ease of shooting from our…
– Jane Ross Strawberries and cream. Grass courts. White uniforms. Yellow tennis balls. The Championships. Few events are as recognizable as Wimbledon. I’ve been watching Wimbledon (and all of the tennis Grand Slams, for that matter) as long as I…
From data breaches to being called out by the #MeToo movement, countless companies have found themselves in the spotlight recently for the wrong reasons. The power of social media and a 24/7 news cycle make ignoring a potential PR crisis…
As companies strive to expand their digital footprint, and with presence on social media a growing priority, it’s never been a better time to invest in public relations. BPR President Anne Buchanan offered nine good reasons in a Public Relations…
For a company to succeed, it must understand its target audience. Yet that can be one of the most challenging tasks to master. Alexandra Dinita, General Manager of Free Communication in Romania, shared some insight in a recent Public Relations…