What is SEO?
A few months back, I wrote a blog discussing the many hats a PR practitioner wears. Given the variety, we have succeeded in becoming experts in many things. But one new topic that has come up recently is SEO. So,…
Fyre Festival: Burning Bridges and Ethics in PR
The communications industry is no stranger to ethical dilemmas. Communications professionals are all trying to push out positive content about their clients, but would they be okay with completely misleading and taking advantage of consumers? The Fyre Festival disaster did…
The Best (Free) Social Media Management Tools Right Now
Today’s digital landscape is chaotic. More social media platforms exist than ever before, and the number of users on them continues to climb. According to Pew Research Center, 70 percent of Americans are on at least one social media channel…
Top 3 PR Fails and Wins of 2018
2018 was quite a year. We experienced so many highs and many lows of all types. In my quest to determine the year’s public relations wins and fails, I realized I could generate a list a mile long. In the…
Where Are They Now?
Maureen Bell Teaches At-Risk Youth in Desert
INTERNED IN: 2013 EDUCATION: Temple University, 2012, B.A. Communications with a concentration in PR CURRENTLY: I work as a Field Guide for Outback Therapeutic Expeditions in Lehi, Utah. I teach teens coping mechanisms and survival skills in the desert. Many…
Twiddle Your Thumbs, Surf the ‘Net, then Get Ready for 2019
Ahh December – the time when our personal lives get crazy, but the PR world slows down a little (yeah, I’m laughing, too). What’s a person, who’s used to juggling 3 billion things at once, to do when reporters and…
#FacebookDown? No Problem for These Companies
Last week, the world went into a tizzy when Facebook and Instagram were temporarily down. Immediately, it seemed as if everybody rushed to Twitter to discuss, resulting in #FacebookDown being a top trend in the United States. In the business…
Addressing Crisis Preparedness – M&A East 2018
Last month, I had the pleasure of joining a panel of experts at M&A East 2018, hosted by ACG Philadelphia, to discuss value preservation and crisis preparedness. During the panel, we addressed what constitutes a crisis, how companies can plan…
AI in Public Relations
Artificial intelligence has generated hype and bred anxiety across a variety of industries, and public relations is no exception. Naturally, the prospect of using AI to complete tasks raises fears about being replaced. So, should PR professionals be afraid of…
YouTubers, Bloggers and Podcasts – New Wave of Advertising
We’ve all been there: scrolling through social media when we see our favorite influencers using new teeth whitening kits, drinking a special tea, or cooking with food that was delivered to their doorsteps. For some reason, we inspect the picture,…