6 SEO Rules Every PR Pro Should Live By
With marketing departments increasingly seeing more value in digital services, PR professionals must understand how to best incorporate SEO tactics into their service offerings.
Public Relations: The Importance of “Measuring Up”
How can we successfully apply the principles of measurement to public relations, and in turn demonstrate quantifiable ROI for what we do?
Why PR Institute Should Be on Every New PR Pro’s Bucket List
For the past six weeks, I have had the honor of participating in the annual Nancy Bacher Long PR Institute, PRSA Philly’s intensive training program for junior-level public relations practitioners. Participants are split into mock agency teams that compete to create a comprehensive communications plan for a local nonprofit.
Raising Funds While Raising Good Corporate Citizens
It might seem like the relationship between nonprofits and corporate sponsors is a one-way street, but don’t lose sight of your ultimate goal: creating an alliance that provides something of value for both organizations.
Will PR’s Use of Social Media Make People Nicer?
Wouldn’t it be nice if PR’s growing use of social media had the effect of making people nicer? Even if some of this kindness is manufactured – does it matter in the end?
Modern Day Mad Men
Senior Account Executive Emily Geesaman is among the hordes who love Mad Men. But it’s not all about viewing pleasure. She also sees some parallels between the back-in-the-day and modern-day techniques of advertising and PR.
9 Things I’ve Learned in 9 Years of PR
Last weekend, I ran the 10-mile Broad Street Run here in Philadelphia. This was the first year that I did not yearn to be trampled by the masses so that I could peacefully succumb to an overwhelming exhaustion. Where I’m…
Not Just Getting Coffee
Departing intern Mia Damiano reflects on her time at Buchanan Public Relations, with suggestions for what is critical for a successful internship.
The Lost Art of Customer Service in Public Relations
Last weekend, I traveled to the Waldorf Astoria Orlando for the wedding of one of my closest childhood friends. I had booked round-trip transportation to and from the airport and, when my return shuttle never arrived, I immediately assumed I’d…
Community Managers: If You Have Nothing Nice to Say, Don’t Say Anything At All
When tragedy strikes, don’t follow in the footsteps of these 6 insensitive social brands.