MLK Day the BPR Way
January 21, 2013 marked the 27th anniversary of Martin Luther King, Jr. Day, a national day of service. Although the Buchanan PR office was closed for the holiday, we chose to spend the day together doing something to give back…
Where Are They Now? (Part 3)
The most valuable thing I learned during my internship was that there are so many different ways to accomplish the same task, and that you must tailor each step depending on the client and media with whom who you are interacting.
A Week in the Life of a PR News Junkie
As public relations professionals, it’s our job to wear many hats simultaneously – media relations specialist, social media community manager, website copywriter, event planner, SEO consultant. You name it, we probably do it. But one role permeates each hat we…
What a PR Degree Can’t Buy
“Baptism by fire.” This was the term used to describe the internship program at Buchanan Public Relations on my first day at the agency. I didn’t understand it then, but I definitely do now. When I chose Public Relations as…
Where Are They Now? (Part 2)
Over the years, we at Buchanan PR have had the opportunity to work with a number of talented college students and recent grads interested in exploring careers in public relations. These interns have gone on to do amazing things and…
The Best and Worst of 2012 through the Eyes of PR Practitioners
Here are, from our perspective and areas of expertise, some of the best and worst PR moments of 2012.
Continuing Education in PR: Options and Opinions
Here at BPR, two of our staffers chose to pursue advanced degrees: one obtained an MS in Communications Management, and one earned an MBA. What follows is an overview of their respective experiences that we hope can serve as a guide for practitioners currently pondering a return to the classroom.
Where Are They Now?
Our new blog series, “Where Are They Now?,” will highlight the career trajectories of former BPR interns – showcasing what they have accomplished since their time with us, their biggest take-aways from their experiences here and their advice for those just starting out.
Why I Will Never Use Facebook’s Social Jobs
I am a product of what I consider the golden age of Facebook. I first logged in when the site was just one-and-a-half years young, and college students were the only users welcome. Back then, you needed an ‘.edu’ email…
The World of Social Media — Literally
Last week, I was in Cape Town, South Africa, for the twice-a-year meeting of the Public Relations Global Network, an association of 45 independently owned and operated PR firms from around the world. I was asked to facilitate a workshop…