Social Media: Not the Only Tool in the PR Shed
Though I am new to the industry, I doubt PR success will ever solely rely on social media savvy. Let’s give ourselves some more credit – we have many more tools in our toolbox.
Second Helpings
Sidekicks usually play a supporting role to the star. I like to think that’s what I do at Buchanan Public Relations.
15 Changes I’ve Seen in 15 Years
As I celebrate the anniversary of my agency, here are 15 big changes in Public Relations I’ve witnessed in the last 15 years.
Bring On Spring!
Just when you think you can’t bear another grey, cold day with a “wintry mix” in the forecast, there’s the fantasy of the Philadelphia Flower Show.
Giving Good Face
As often as possible, I meet in person with the reporters I regularly work with or those with whom I want to work. It’s not about impersonal networking and pitching my clients. It’s possible to accomplish challenging media placement goals via email or over the phone, but isn’t relationship building at the very core of our profession?
Social Media: Helpful or Hindering in a Crisis?
Social media can be both helpful and hindering in a crisis. For PR professionals, it’s no longer an option of whether or not to utilize social media during these times—it’s a question of whether you can effectively leverage its instant broadcast capability to your advantage, or if you will get swept away by the social media rumor mill.
Mentoring the Next Generation of PR Pros
It’s important for those of us in the field to coach the next generation of PR professionals and seek out the opinions of more seasoned communicators, especially since our industry is continually evolving.
Public Relations-ships on Valentine’s Day
Valentine’s Day offers three major lessons for public relations practitioners:
Valentine’s Day is Not for Everyone
Not Everyone Loves Chocolate
Clichés are Only Cute on Valentine’s Day
Where Are They Now? (Part 4)
For the fourth installment in our “Where Are They Now?” blog series, which highlights the career trajectories of former Buchanan PR interns, we feature Kellie Connors, who interned with the agency from November 2007 through February 2008. Read on for…
The Do’s and Don’ts of Email-Pitching Reporters
As communicators, it’s our job to not only ensure we’re emailing the right reporters, but also that our pitches are written in a way that draws interest. Improve your email-pitching skills with the following tips.