For one week each summer, sharks take over the airwaves on Discovery Channel. Now in its 33rd year, Shark Week is the longest-running program in cable television history. So, how did Shark Week amass such a dedicated following to return…
People often want to know how we get our attorney clients quoted in high-visibility publications. While there is no single way to develop a media relations program for a law firm, our best practices have allowed us to build robust…
We are often asked how to build a strong public relations program for a law firm. There are lots of starting points, but one great entry point is having conversations with partners. Whether they are partners who already have a…
Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the…
It’s no secret that public relations is a female-dominated industry; according to a 2018 survey in the Public Relations Review, roughly 75 percent of PR jobs are held by women. But the higher up the ladder you get, the faster…
Towards the beginning of the pandemic, employers were pushing out messaging that revolved around the importance of building a strong company culture. In a previous blog, I even shared several tips on how to maintain company culture during this pandemic,…
The Presidency of the United States is the Highest Office in the Land and with a new administration poised to begin in January, we’re going to take a look back at presidents past—and the current president-elect—for some best practices on…
Even if you lived under a rock, I’m confident you would still be aware that Tuesday is (finally) Election Day. It’s nearly impossible to read the news or go on social media without seeing stories about the candidates or posts…
Our team had a new experience this week. We pitched for a piece of new business, in person, wearing masks the entire time. Let me tell you, it was a surreal experience. We’ve spent the last seven months working remotely…
We recently encountered a client situation that is becoming increasingly common. Our client, a global consultancy, wanted our help in raising awareness of a newly elevated practice at the firm. The division is in high demand for its expertise in…