Every other Wednesday, fellow account executive Katie Byrne and I host a Facebook Live show called Buchanan Buzz, where we discuss the latest public relations brand fails. On this week’s show, we broke down a few of th
e poorly timed messages that have coincided with the coronavirus pandemic.
In a Crisis, Make Sure Your Message is Clear
In times of crisis, one of the most important things to keep in mind is clarity and consistency of message. When people are unsure, they look to their leaders to show them the way. When members of the leadership come out with different messaging, it can cause confusion and damage credibility. With coronavirus being the … Keep reading
Our president surprised each of us with a crisp $50 bill at the holiday party. The only conditions were that we should “pay it forward” and make a difference somewhere. Here’s what one of our team members did with his donation.
rallied around the young team that had brought home a much-needed win to a city recently devastated by Hurricane Harvey. Much like the New Orleans Saints Super Bowl win following Hurricane Katrina, the story wrote itself. It was yet another prime example of the way sports can unite us in even the toughest of times.
