Public Relations

This is our public relations blog.

Racism in Fashion – Where are the PR Teams?

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I follow the fashion industry pretty closely. Fashion is a love of mine and, of course, I love public relations. So, when the two worlds collide, I have opinions and thoughts.

Fashion has always had a problem with racism, – from whitewashed runways to cultural appropriation and skin-lightening Photoshop jobs – but it seems that lately it’s become more obvious. In the last three months alone, we’ve read about three instances of blackface – Prada, Gucci and Katy Perry – and one use of a noose on the runway – Burberry. Skipping over the obvious question about racism in 2019, I’m curious whether or not the PR teams were involved in the creative process. 

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6 Tips for the Junior PR Professional

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Whether you’ve recently made the jump from intern to full-time employee, or are a year into your first real-world position after graduating from college, this can be both an exciting and nerve-wracking time in your career.

One of the most rewarding parts of my job is helping to mentor junior team members and getting to see when something really clicks for them. But over the years, many of the same questions and challenges have come up time and time again. Here, we’ll examine six things that can help elevate the career of a junior PR pro.junior PR pros

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What is SEO?

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A few months back, I wrote a blog discussing the many hats a PR practitioner wears. Given the variety, we have succeeded in becoming experts in many things. But one new topic that has come up recently is SEO. So, what is SEO and how is it impacting our industry? SEO, or search engine optimization, … Keep reading

Fyre Festival: Burning Bridges and Ethics in PR

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The communications industry is no stranger to ethical dilemmas. Communications professionals are all trying to push out positive content about their clients, but would they be okay with completely misleading and taking advantage of consumers? The Fyre Festival disaster did just that two years ago, and it is hitting headlines again, as Netflix and Hulu both released documentaries covering this PR nightmare.Ethics

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Top 3 PR Fails and Wins of 2018

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2018 was quite a year. We experienced so many highs and many lows of all types. In my quest to determine the year’s public relations wins and fails, I realized I could generate a list a mile long. In the interest of brevity, I’ll limit it to my top 3 PR fails and wins.

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Twiddle Your Thumbs, Surf the ‘Net, then Get Ready for 2019

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Ahh December – the time when our personal lives get crazy, but the PR world slows down a little (yeah, I’m laughing, too). What’s a person, who’s used to juggling 3 billion things at once, to do when reporters and clients are often out-of-office enjoying family, merriment and the joyous season? After I’ve twiddled my … Keep reading

#FacebookDown? No Problem for These Companies

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Last week, the world went into a tizzy when Facebook and Instagram were temporarily down. Immediately, it seemed as if everybody rushed to Twitter to discuss, resulting in #FacebookDown being a top trend in the United States. In the business world, losing two social media networks was a major roadblock for some companies, since they were suddenly unable to speak to their audience through these two popular channels. Other companies that have mastered social media, though, understood how to navigate away from the roadblock and were able to use it as a chance to position themselves in front of a larger audience.#FacebookDown

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