For packaged food and beverage companies, the next year will be defined not only by regulatory change, but by how effectively organizations communicate those changes. While supply chains and R&D teams work to adapt to evolving requirements, communications leaders will…
Schools have a lot to communicate. A new school year brings administrative announcements, events, new programs, parent updates, board meetings and more. Before it all begins, there’s one question worth asking: What do you want people to know about your…
If you run an independent accounting firm, the wave of private equity investment sweeping the industry may have created a communications opportunity for you. A recent Philadelphia Business Journal story looked at just how quickly private equity has changed the…
For nearly 30 years, Buchanan Public Relations has helped organizations across Greater Philadelphia and beyond to own their stories. Today, we’re proud to unveil a refreshed brand that reflects who we are today, how we’ve evolved and where we’re headed…
When Tree Hut debuted its new visual identity in December, the company framed the update as a “glow-up,” intended to reflect growth and self-expression. While the company emphasized that its formulas would remain unchanged, the response online focused almost entirely…
When you think of Wicked, you can’t help but picture pink and green, flying monkeys, and Cynthia Erivo belting out that final note as she soars into the sky defiantly. Last week, I had the opportunity to see Wicked: For Good. As someone who has…
Hershey’s Christmas tree. Those three words bring a flood of memories to many. In 1989 Hershey’s launched its “Christmas Bells” advertisement – the classic dance of red, green, and silver kisses to the tune of “We Wish You a Merry…
For days now, the Pentagon’s new press rules have been weighing heavily on me as a professional communicator. You’re probably aware by now that under these new rules, journalists’ ability to independently solicit information is incredibly limited. Only a few…
Have you ever felt like you truly know a celebrity, influencer, or podcast host, almost as if they were one of your friends? If so, you’ve experienced a parasocial relationship. With Halloween around the corner, it’s easy to see why…
From her New Heights podcast experience with Travis and Jason Kelce, her Instagram engagement announcement with Travis, and her upcoming album, The Life of a Showgirl, releasing this week, Taylor Swift has again been dominating headlines recently. In a previous…