In today’s evolving AI landscape, tools like ChatGPT, Gemini, and Claude are key sources of information. But what do these chatbots actually “read” and cite? For PR professionals, this insight is crucial for shaping narratives and visibility. A new MuckRack…
Every year, Muck Rack’s State of Journalism report offers a valuable glimpse into how journalists are working, what they’re dealing with and what they need from us as PR practitioners. The 2025 report paints a picture of an industry under…
As I continue my journey at Buchanan Public Relations after a rewarding apprenticeship, I’ve reflected on what this experience has taught me. Whether you’re just beginning your career in public relations or hoping to make the most out of an…
March marks Women’s History Month, a time to celebrate the achievements and contributions of women around the world. In communications, public relations, and journalism, women have played a pivotal role in shaping narratives, amplifying voices, and driving meaningful conversations. As…
Generative AI has revolutionized the way businesses create content, analyze data, and engage with customers. Tools like ChatGPT, Claude, and Dall-E 2 offer small businesses the ability to generate marketing copy, social media posts, and even customer support responses in…
At Buchanan Public Relations, we understand the importance of reaching diverse audiences through authentic and meaningful channels. This Black History Month, we want to shine a light on traditionally Black-based media outlets that offer businesses a valuable opportunity to connect…
Super Bowls are not just about football; they are one of the biggest advertising nights of the year. As millions tune in to watch the game this year in New Orleans, brands compete just as fiercely as the teams on…
This morning, the Supreme Court upheld a federal law requiring ByteDance to sell TikTok or shut it down in the U.S by this Sunday, January 19, 2025. So, unless President Biden or President-elect Trump throws a Hail Mary, it’s looking…
You’ve probably heard the phrase, “There’s no such thing as bad PR.” For decades, it has resonated across various fields, from classrooms to media circles to corporate boardrooms, implying that any attention, whether negative or positive, is ultimately beneficial. But…
As 2024 comes to a close, the dynamic world of social media shows no signs of slowing down. The past year brought groundbreaking trends that reshaped how people connect, engage, and consume content. Social platforms like TikTok, Instagram, and emerging…