For days now, the Pentagon’s new press rules have been weighing heavily on me as a professional communicator. You’re probably aware by now that under these new rules, journalists’ ability to independently solicit information is incredibly limited. Only a few…
Have you ever felt like you truly know a celebrity, influencer, or podcast host, almost as if they were one of your friends? If so, you’ve experienced a parasocial relationship. With Halloween around the corner, it’s easy to see why…
From her New Heights podcast experience with Travis and Jason Kelce, her Instagram engagement announcement with Travis, and her upcoming album, The Life of a Showgirl, releasing this week, Taylor Swift has again been dominating headlines recently. In a previous…
Starting a new job straight out of college is exciting, and a little overwhelming. One day I was living in my college house in Delaware with my best friends, and feeling like graduation was the end of the world. Less…
Every year, the U.S. Open becomes more than just a high-profile tennis tournament – but an event where brands serve up creativity, luxury, and unforgettable experiences. From celebrity collaborations to interactive brand experiences, there are no boundaries to what these…
Partners and longtime employees Megan Yocum and John Reynolds to assume full ownership of agency from founder Anne Buchanan PHILADELPHIA (September 8, 2025) – Buchanan Public Relations LLC, a full-service public relations, digital strategy, and crisis communications agency, today announced…
Cracker Barrel, the beloved chain known for its rocking chairs, hearty portions, and Americana-inspired décor recently unveiled a rebrand, and the reaction was anything but cozy. On August 19, the company announced its new campaign, “All the More,” which included…
Short Form, Big Impact In a world dominated by digital content, short-form videos continue to gain popularity. With over 70 billion daily views, YouTube Shorts has seen an upswing in relevance in recent years, especially with creators and brands looking…
While I continue to tell the stories of clients through my work in PR, my passion for storytelling began at a young age. Ever since I can remember, I read bedtime stories with my parents or listened to the tales…
Source: American Eagle / Sydney Sweeney campaign American Eagle’s recent campaign with Sydney Sweeney set out to be lighthearted and clever, a playful pun on “great jeans” that aimed to connect with a young audience. But instead of sparking buzz…