Dear Professor: I have a bone to pick with you. After I do that, I am going to hand you a feast-on-a-platter of an idea. I think I speak for a vast portion of the public relations profession when I…
“Yay, you graduated! Now, you’re not a student. You’re just unemployed.” Sadly, that is an actual quote that was repeated to me as my time in college came to an end. Although college graduation is supposed to be one of…
On August 8, I woke up and checked Facebook. Except unlike other mornings, I was hit with this message: We suspended your account. Your Facebook account was suspended because your Instagram account luongthitraly44391 doesn’t follow our rules. You have 180…
In sports, branding and sponsorship deals have long been the bedrock of athletes’ careers. Swooshes, stripes, and other logos often define not just the gear athletes wear but also their financial support and affiliations. However, Bandit Running is looking to…
You may have noticed changes in the Google search results pages (SERPs) over the past few months. A big part of that change involves a new AI feature, AI Overview. In an April blog post (How Google’s SGE is Changing…
These days, it feels like everything we see is an ad. A trusted influencer loves this Amazon top? Ad. A Kardashian posts about the brand they’re wearing? Ad. A post from a popular X account about a new movie or…
Sponsored content. Branded content. Paid content. No matter what outlets call it, there’s no argument that it’s common to see news outlets publishing these pay-for-play posts. If you’re unfamiliar with this term, this is when a company pays a publication…
In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. It’s important for brands to have a pulse on their digital audiences, helping to generate…
Wondering how Artificial Intelligence will influence the Google search engine results page? You’re not alone. So we went to Google Labs to get a preview. Google Labs is a testing area for experimentation with early stage development prior to general…
Yesterday, the House passed a bill that could lead to TikTok being banned in the United States. The “Protecting Americans from Foreign Adversary Controlled Applications Act” calls for ByteDance to divest TikTok, or the app will no longer be available…
