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News, advice, analyses... and the occasional hot take

4 Christmas Tunes, PR-ified

I don’t know about you, but my office has been filled with the seasonal sounds of the *NSYNC Holiday station on Pandora for a solid six weeks now (I’m a bit Christmas-obsessed). Although, have you ever heard a song so…

It’s Not What You’re Not

Executive Vice President Nancy Page argues that it’s time to rebrand nonprofits, asking why not focus on what they are rather than what they are not.

The Importance of Building Your Personal Brand

Social media provides an excellent — and often free — way to help bulk up your personal band. Account Coordinator Megan Keohane offers five quick tips in this week’s blog post.

5 Things That Public Relations and Ice Cream Have in Common

In mid-2013, Buchanan PR received a super-secret phone call asking us to meet in Pottsville, PA to discuss public relations for a soon-to-be-launched product. That chance call is what brings us to this blog post. Exactly one year ago –…

5 Crisis Communication Tips from the Real-Life Olivia Pope

What are the top tricks of the trade in crisis communications? Account Supervisor Kathleen McFadden heard first-hand recently from expert Judy Smith, who was the inspiration for the lead character in TV’s hit “Scandal.”

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