-Taylor Gray and Liam McCaffery Graduation. The culmination of your academic career. A moment in the spotlight. The chance to be recognized for your achievements, and to celebrate with friends and family alike. For the Class of 2020, however, graduation…
A recent survey published by the Kaiser Family Foundation found that about 45 percent of Americans feel that stress related to coronavirus has had a negative impact on their mental health. That’s something businesses need to consider as the country…
Nearly six months ago, I wrote a blog detailing how part of being a PR professional is constant news consumption, which has shown me both the importance of empathy in communication and that our country deeply lacks it. Ironically, as…
In times of crisis, one of the most important things to keep in mind is clarity and consistency of message. When people are unsure, they look to their leaders to show them the way. When members of the leadership come…
As the coronavirus pandemic continues to unfold, you can hardly turn on the TV or open the newspaper without being confronted with a story that’s related to the outbreak in some way. These days, every new message is being framed…
Every other Wednesday, fellow account executive Katie Byrne and I host a Facebook Live show called Buchanan Buzz, where we discuss the latest public relations brand fails. On this week’s show, we broke down a few of the poorly timed…
When the Houston Astros won the World Series late in the fall of 2017, the country rallied around the young team that had brought home a much-needed win to a city recently devastated by Hurricane Harvey. Much like the New Orleans…
$15.99 a month for Netflix. $11.99 a month for Hulu. $8.99 a month for Amazon Prime Video. $14.99 a month for HBO Max. $10.99 a month for Showtime. And now you’re asking me to pay an additional $6.99 a month…
We often take informational interviews at our office and recently, I’ve had quite a few people ask what my favorite and least favorite thing about my job is. Coincidentally, the two are almost one in the same. I love that…
We’re now firmly ensconced in autumn – the time of leaves changing, sweaters, bonfires and pumpkin EVERYTHING. We eat it, drink it, take pictures with it and even use its scent for a moisturizer. Pumpkin used to be the random…