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All for the love of the media list

Media List (mēdēə/ + list/) Practical definition: A contact list of journalists and reporters (normally specific to a certain pitch or release) Real-Life Definition: The task assigned to what I’m willing to wager is 100% of public relations interns Here…

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The Art of the Apology

As public relations practitioners, we are masters of communication, regularly consulting our clients on what to say, how to say it and – in some cases – when to retract it. This week, venerable NBC Nightly News anchor Brian Williams is facing public scrutiny after repeatedly reporting a false story, whereby he claimed to narrowly escape enemy fire during the Iraq war.

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Lessons I Learned From Bartending That I Now Apply to PR

I was the stereotypical college student who was quick with a joke or to light up your smoke, (not so much anymore in PA), and yes, you guessed correctly, I bartended my way through college. It was fun, it paid the bills and I learned a few things other than just how to make a dirty martini.

While my experiences bartending made for good life lessons in general, they are also – funnily enough – applicable to the world of PR. 

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The Oft-Overlooked Boilerplate

This week’s blog post comes to us from our friends at GroundFloorMedia, PRGN’s Denver affiliate. Amanda Brannum reminds us of the importance of the boilerplate.Buchanan Public Relations

I came across this wonderful reminder about the often overlooked and under-appreciated boilerplate today via Ragan.com – “The Secret Formula for Writing Boilerplate.” So often, people want to include everything and the kitchen sink in their company’s boilerplate – or, as Russell Working points out, they want to fill it with flowery-sounding jargon. However, as PR pros, we need to remind clients that boilerplates are meant to be simple, straightforward company descriptions that tell what your company is and what it does.

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