To reboot or not to reboot? That is the question. And for some reason has been, for as long as I can remember. Each of the various superhero universes. Every. Single. One. of Disney’s classics. And, of course, any 90s-00s…
Over the last few weeks, the United States Women’s National Soccer Team was thrust into the national spotlight as they competed for the FIFA Women’s World Cup in host country France. If you’re someone like me who played soccer growing…
As the relevance of social media persists, a new era of marketing has begun. Influencer marketing, now a billion-dollar industry, utilizes the tactic of a third-party endorsement. The driving forces behind the success of influencer marketing are trust and credibility…
The college admissions scandal paints an ugly picture of everyone involved: wealthy, entitled parents who used their copious amounts of money to cheat their children’s ways into the most elite schools in the nation. To top it all off, the…
I have long been a subscriber to Social Media Examiner’s daily newsletter. So, when I received an automated email back in January from its founder Michael Stelzner imploring me to “discover the best social media marketing techniques from the world’s…
The music world has a way of constantly outdoing itself. From insane tours, to dropping albums seemingly overnight, musicians are always performing the craziest stunts to excite fans. Recently, artists have been using social media to drop cryptic messages and…
With his career riddled with successes and scandals, Tiger Woods’ 23-year journey in professional golf has run the gamut. Woods’ journey has been one of much scrutiny, as he rose to lauded golf prodigy and fell to disgraced philanderer. Yet,…
When I was in school, my professors and other experienced mentors my school hosted, encouraged my peers and me to build and use our networks and to make sure to build a professional rapport with industry associates. To be honest,…
Artificial intelligence is taking the world by storm, highlighted a few months ago by one of our blog posts, AI in public relations. Since this was posted, there has been even more growth in the AI world. In particular, voice…
I follow the fashion industry pretty closely. Fashion is a love of mine and, of course, I love public relations. So, when the two worlds collide, I have opinions and thoughts. Fashion has always had a problem with racism, –…