What is SEO?
A few months back, I wrote a blog discussing the many hats a PR practitioner wears. Given the variety, we have succeeded in becoming experts in many things. But one new topic that has come up recently is SEO. So,…
Fyre Festival: Burning Bridges and Ethics in PR
The communications industry is no stranger to ethical dilemmas. Communications professionals are all trying to push out positive content about their clients, but would they be okay with completely misleading and taking advantage of consumers? The Fyre Festival disaster did…
The Best (Free) Social Media Management Tools Right Now
Today’s digital landscape is chaotic. More social media platforms exist than ever before, and the number of users on them continues to climb. According to Pew Research Center, 70 percent of Americans are on at least one social media channel…
Top 3 PR Fails and Wins of 2018
2018 was quite a year. We experienced so many highs and many lows of all types. In my quest to determine the year’s public relations wins and fails, I realized I could generate a list a mile long. In the…
Twiddle Your Thumbs, Surf the ‘Net, then Get Ready for 2019
Ahh December – the time when our personal lives get crazy, but the PR world slows down a little (yeah, I’m laughing, too). What’s a person, who’s used to juggling 3 billion things at once, to do when reporters and…
AI in Public Relations
Artificial intelligence has generated hype and bred anxiety across a variety of industries, and public relations is no exception. Naturally, the prospect of using AI to complete tasks raises fears about being replaced. So, should PR professionals be afraid of…
YouTubers, Bloggers and Podcasts – New Wave of Advertising
We’ve all been there: scrolling through social media when we see our favorite influencers using new teeth whitening kits, drinking a special tea, or cooking with food that was delivered to their doorsteps. For some reason, we inspect the picture,…
Strategies for a Comeback
When companies lose the public’s trust – whether it’s Facebook selling user data or United Airlines mistreating passengers – PR pros scramble to head off a crisis. That strategy gained a foothold in 1982, when a mysterious killer spiked Tylenol…
Career Hopping into The World of PR
Recently, I was perusing the public relations Reddit page (as all PR nerds do) and noticed a trend. There was an influx of posts from those looking to make a transition from their current career into PR. From a vet…
Scrub Your Social Media Before the Next Scandal Strikes
You’ve seen it by now. Another celebrity, athlete or reporter’s dirty laundry dug up from their social media archives and unveiled to the public. The New York Times tech reporter, Sarah Jeong, received a bitter welcome recently when, shortly after…