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5 Things I Learned at the 20/20 Social Media Summit

This week’s blog post comes from Tyler Arnold, an Account Executive and Digital Strategist at Landis Communications, our PRGN affiliate agency in San Francisco.  Tyler shares some of the lessons he learned at a recent social media summit.

I had the opportunity to attend last month’s PR News 20/20 Social Media Summit in San Francisco and due to the sheer volume of similar events, I didn’t know quite what to expect. The hefty entrance fee left me pondering how valuable the conference would be, which claimed to “feature key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions.”

As soon as I arrived, however, I was sold.

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Hitting a Home Run with the Media

Professional baseball player. Public relations professional. The two couldn’t be more different, right? baseball

With this being my last week as an intern with Buchanan Public Relations, I thought about writing my blog post on a clichéd topic like “5 Things I Learned as an Intern.” But, what fun is that? So, as I started to write this post, I reflected on what I learned this summer about the PR industry. As an avid sports fan, my thoughts went immediately to sports, and I realized that public relations professionals are a lot like baseball players.

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A Change Will Do You Good

I wrote this blog post from the offices of Buchanan PR’s PRGN Chicago affiliate, LC Williams & Associates. In the span of a two-hour flight, my daily view went from the habitually willful “can-I-have-a-treat?” faces of our office pups, Lacey and Romeo, to sun-drenched sailboats docked along Lake Michigan.Buchanan Public Relations, Philadelphia Public Relations agency, Emily DiTomo

The inspiration – not to mention effect on my productivity – was enormous. This got me to thinking: how can a change of scenery benefit PR professionals?

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Dog Days Dos and Don’ts

It’s the middle of summer and it’s my turn to write a blog post. I don’t feel like writing a blog post. In fact, I don’t feel like doing much of anything. Did I say it’s the middle of summer?Buchanan Public Relations

So – how to stay motivated and productive during the dog days of summer, when frankly we’d prefer to be at the beach or in the mountains rather than sitting at our desks?

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Fixing Data Breach PR

This week’s blog post comes from David Fuscus, president and CEO of Xenophon Strategies.  Based in Washington, DC, Xenophon is a member of the Public Relations Global Network, of which Buchanan PR was a founding member.

“Year of the Retailer Breach” was how Verizon recently described 2013 in its annual Data Breach Report, saying that it “was a year of transition… to large scale attacks on payment card systems.” The report documented 1,367 confirmed data breaches, the largest and most infamous of which was the massive amount of customer information stolen from Target during the busy Christmas shopping season.

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The Inside Scoop from Our Media Colleagues

Public relations professionals are rarely offered the opportunity to gain insider knowledge from members of the media with whom we work every day.
Last week, however, as a member of PRSA Philly and a co-chair of the Nancy Bacher Long PR Institute committee, I was given the chance to mingle with a few of Philadelphia’s finest media minds at the annual media panel hosted at NBC 10’s studios. Top Secret

Moderated by Lee Marshall, a top-notch communications consultant, the panel actively discussed pitching preferences, thoughts on social media and tips for PR professionals working to build long-term relationships. Here are some key takeaways from the region’s top media professionals:

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Reporters Are People, Too, So Stop Annoying Them with These 3 Habits

It’s common as an undergrad and early in your PR career to associate pitching with news releases and phone calls. But how do reporters feel about this (sometimes) old school way of doing things?

PR pros have to juggle multiple projects at once, and I often think that we can easily forget who’s on the receiving end of many of our initiatives: reporters. That’s partly why we’ve gotten such a bad rap over the years (and why PR pros think reporters are grumpy people).

Here are three things we need to stop doing – or, at a minimum, carefully consider – when pitching journalists.

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Où Sont-Ils Maintenant? (Where Are They Now?)

A few years ago, we at Buchanan PR decided to develop an ongoing series for our blog called “Where Are They Now?”  Our aim was to reconnect with former interns, review their career trajectories to-date and solicit their advice for current students looking to break into PR. 

Our most recent submission is from former intern Diane Bizzarro, who worked with us during the summer of 2012.  A graduate of Ohio Wesleyan University, Diane currently works as a Client Relationship Advisor at a New York City-based translation company.

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New Algorithms for Search Engines: Seven Tips to Improve Your Google Ranking

This week’s blog post comes from our friend Uwe Schmidt of agency Industrie-Contact AG in Germany, which is part of PRGN, a global consortium of independent public relations agencies. Buchanan PR was a founding member of PRGN 15 years ago.Buchanan Public Relations, Industrie-Contact AG, Uwe Schmidt, SEO

Google has changed the search algorithms three times between 2011 and 2013. The following tips will help you to land as far as possible above on the searches hit list:

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