Try a Little Empathy
We often take informational interviews at our office and recently, I’ve had quite a few people ask what my favorite and least favorite thing about my job is. Coincidentally, the two are almost one in the same. I love that…
Happy Fall Y’all.
We’re now firmly ensconced in autumn – the time of leaves changing, sweaters, bonfires and pumpkin EVERYTHING. We eat it, drink it, take pictures with it and even use its scent for a moisturizer. Pumpkin used to be the random…
The NBA’s Massive PR Crisis
One tweet. That’s all it took to tarnish the relationship between the NBA and China – possibly forever. Wait, what’s going on? On Friday, October 4, Daryl Morey, general manager for the Houston Rockets, shared a graphic in a since-deleted…
When Should PR be Brought Into the Mix?
(Or, “Why Do We Always Get Invited to the Party So Late?”) In the last ten days, we have received two phone calls from prospective clients seeking PR support for upcoming initiatives. In both cases, they were calling us months…
A Request to Refrain from the Reboot
To reboot or not to reboot? That is the question. And for some reason has been, for as long as I can remember. Each of the various superhero universes. Every. Single. One. of Disney’s classics. And, of course, any 90s-00s…
Reflections on the U.S. Women’s Soccer Team’s Image
Over the last few weeks, the United States Women’s National Soccer Team was thrust into the national spotlight as they competed for the FIFA Women’s World Cup in host country France. If you’re someone like me who played soccer growing…
6 Tips for Staying Genuine in Today’s Influencer Culture
As the relevance of social media persists, a new era of marketing has begun. Influencer marketing, now a billion-dollar industry, utilizes the tactic of a third-party endorsement. The driving forces behind the success of influencer marketing are trust and credibility…
A Tale of Two PR Strategies: Lori Loughlin vs. Felicity Huffman
The college admissions scandal paints an ugly picture of everyone involved: wealthy, entitled parents who used their copious amounts of money to cheat their children’s ways into the most elite schools in the nation. To top it all off, the…
A Closer Look at the Top 4 Threats Facing Journalism in 2019
As briefly referenced in another recent blog post, last month, Cision issued its 10th annual State of the Media report, which is always chock full of useful information for us PR pros. The report surveyed nearly 2,000 journalists from across…
The 5 Biggest Takeaways from Social Media Marketing World
I have long been a subscriber to Social Media Examiner’s daily newsletter. So, when I received an automated email back in January from its founder Michael Stelzner imploring me to “discover the best social media marketing techniques from the world’s…