Intel from our team of thought leaders and experts
The communications industry is no stranger to ethical dilemmas. Communications professionals are all trying to push out positive content about their clients, but would they be okay with completely misleading and taking advantage of consumers? The Fyre Festival disaster did…
Today’s digital landscape is chaotic. More social media platforms exist than ever before, and the number of users on them continues to climb. According to Pew Research Center, 70 percent of Americans are on at least one social media channel…
2018 was quite a year. We experienced so many highs and many lows of all types. In my quest to determine the year’s public relations wins and fails, I realized I could generate a list a mile long. In the…
INTERNED IN: 2013 EDUCATION: Temple University, 2012, B.A. Communications with a concentration in PR CURRENTLY: I work as a Field Guide for Outback Therapeutic Expeditions in Lehi, Utah. I teach teens coping mechanisms and survival skills in the desert. Many…
Ahh December – the time when our personal lives get crazy, but the PR world slows down a little (yeah, I’m laughing, too). What’s a person, who’s used to juggling 3 billion things at once, to do when reporters and…
Last week, the world went into a tizzy when Facebook and Instagram were temporarily down. Immediately, it seemed as if everybody rushed to Twitter to discuss, resulting in #FacebookDown being a top trend in the United States. In the business…
Last month, I had the pleasure of joining a panel of experts at M&A East 2018, hosted by ACG Philadelphia, to discuss value preservation and crisis preparedness. During the panel, we addressed what constitutes a crisis, how companies can plan…
Artificial intelligence has generated hype and bred anxiety across a variety of industries, and public relations is no exception. Naturally, the prospect of using AI to complete tasks raises fears about being replaced. So, should PR professionals be afraid of…
We’ve all been there: scrolling through social media when we see our favorite influencers using new teeth whitening kits, drinking a special tea, or cooking with food that was delivered to their doorsteps. For some reason, we inspect the picture,…
When companies lose the public’s trust – whether it’s Facebook selling user data or United Airlines mistreating passengers – PR pros scramble to head off a crisis. That strategy gained a foothold in 1982, when a mysterious killer spiked Tylenol…