My Media Addiction
I always tell interns and junior staff that their first media hit is a gateway. We all remember that first time a journalist responded to our pitch. That first time a camera showed up at our event. That first time…
The Importance of Staying Informed
– Maggie Rugolo With headlines alternating daily between terrorist attacks and political turmoil, reading the news can be painful. It would be much easier to simply put the paper down and live in a blissful bubble of denial and oblivion…
Own Your Story: 4 Key Lessons from Public Relations
There’s no such thing as a normal day for public relations professionals. From drafting press releases and pitching the media to managing social media accounts and responding to crises, our work varies according to client needs and many factors beyond…
Snapchat Vs. Instagram Stories – Which Is Better For Your Business?
Full disclosure: I began writing this post about how Instagram Stories are better for businesses than Snapchat based on the level of engagement they can elicit from consumers. Then halfway through my draft, Snapchat released its most recent update, allowing…
PR 101: 4 Public Relations Tips Every Brand Needs to Remember
As PR people, it’s in our nature to be hyper-sensitive to the issues and possible outcomes in every situation (I’m pretty sure this is why my friends think I’m a pessimist). We take each scenario and run through all the…
PR in Court: How to Protect your Firm During Client Lawsuits
You may want to think twice before sending that email to your crisis client. Recently, the Pennsylvania Superior Court ruled that a company’s correspondence with its public relations firm with regard to legal advice is not protected under attorney-client privilege,…
From a Past Intern…
Katie Dillon, a rising-senior at The George Washington University, was a member of the Buchanan internship program last summer. Katie is pursuing a double major in Women’s Studies and Journalism. We recently received this nice letter from her, which mentions…
Career Study at Buchanan PR: How It Impacted Me
– Gabby Guarnaccia High school is one of the most important times in a person’s life. It is full of learning new things, discovering yourself and experiencing new opportunities. As a senior this year, I have been pushed to try…
Three Reasons Your PR Firm Should Make Friends
It’s easy to see business as a zero-sum game, dominated by competition between firms to secure limited resources and the best clients. However, one of the most beneficial things you can do to inject new ideas and a fresh perspective…
PR Pros, It’s Time to Pay Up: #SubscribeToTruth
For those of us in the profession of public relations, the rise of fake news and the attacks on legitimate media outlets have been deeply disturbing. The Code of Ethics developed by our industry’s leading professional association, PRSA, calls out…
