In June, I began my internship at Buchanan PR, where I have learned crucial skills to set the framework for career success. The following are the surprising but useful PR lessons that my experience at Buchanan PR has taught me.
Al Roker overslept this morning for the first time in 39 years. We can sympathize! So we put together a playlist to keep us all on our toes – and our alarms turned on.
I have been fortunate enough to have spent the past few months surrounded by the PR superstars at Buchanan, and I have learned an incredible amount. Here are the top five lessons I learned during my internship at Buchanan PR.
I know that I’m not cut out to do long-term fostering, but I’m happy that I can help a family who’s lost so much take solace in the fact that their best friend is being loved and cared for while they recover.
The most successful public relations professionals are also the best storytellers.
With marketing departments increasingly seeing more value in digital services, PR professionals must understand how to best incorporate SEO tactics into their service offerings.
How can we successfully apply the principles of measurement to public relations, and in turn demonstrate quantifiable ROI for what we do?
For the past six weeks, I have had the honor of participating in the annual Nancy Bacher Long PR Institute, PRSA Philly’s intensive training program for junior-level public relations practitioners. Participants are split into mock agency teams that compete to create a comprehensive communications plan for a local nonprofit.
It might seem like the relationship between nonprofits and corporate sponsors is a one-way street, but don’t lose sight of your ultimate goal: creating an alliance that provides something of value for both organizations.
Wouldn’t it be nice if PR’s growing use of social media had the effect of making people nicer? Even if some of this kindness is manufactured – does it matter in the end?