Modern Day Mad Men
Senior Account Executive Emily Geesaman is among the hordes who love Mad Men. But it’s not all about viewing pleasure. She also sees some parallels between the back-in-the-day and modern-day techniques of advertising and PR.
9 Things I’ve Learned in 9 Years of PR
Last weekend, I ran the 10-mile Broad Street Run here in Philadelphia. This was the first year that I did not yearn to be trampled by the masses so that I could peacefully succumb to an overwhelming exhaustion. Where I’m…
Not Just Getting Coffee
Departing intern Mia Damiano reflects on her time at Buchanan Public Relations, with suggestions for what is critical for a successful internship.
The Lost Art of Customer Service in Public Relations
Last weekend, I traveled to the Waldorf Astoria Orlando for the wedding of one of my closest childhood friends. I had booked round-trip transportation to and from the airport and, when my return shuttle never arrived, I immediately assumed I’d…
Community Managers: If You Have Nothing Nice to Say, Don’t Say Anything At All
When tragedy strikes, don’t follow in the footsteps of these 6 insensitive social brands.
Social Media: Not the Only Tool in the PR Shed
Though I am new to the industry, I doubt PR success will ever solely rely on social media savvy. Let’s give ourselves some more credit – we have many more tools in our toolbox.
Second Helpings
Sidekicks usually play a supporting role to the star. I like to think that’s what I do at Buchanan Public Relations.
15 Changes I’ve Seen in 15 Years
As I celebrate the anniversary of my agency, here are 15 big changes in Public Relations I’ve witnessed in the last 15 years.
Bring On Spring!
Just when you think you can’t bear another grey, cold day with a “wintry mix” in the forecast, there’s the fantasy of the Philadelphia Flower Show.
Giving Good Face
As often as possible, I meet in person with the reporters I regularly work with or those with whom I want to work. It’s not about impersonal networking and pitching my clients. It’s possible to accomplish challenging media placement goals via email or over the phone, but isn’t relationship building at the very core of our profession?