Social media can be both helpful and hindering in a crisis. For PR professionals, it’s no longer an option of whether or not to utilize social media during these times—it’s a question of whether you can effectively leverage its instant broadcast capability to your advantage, or if you will get swept away by the social media rumor mill.
It’s important for those of us in the field to coach the next generation of PR professionals and seek out the opinions of more seasoned communicators, especially since our industry is continually evolving.
Valentine’s Day offers three major lessons for public relations practitioners:
Valentine’s Day is Not for Everyone
Not Everyone Loves Chocolate
Clichés are Only Cute on Valentine’s Day
For the fourth installment in our “Where Are They Now?” blog series, which highlights the career trajectories of former Buchanan PR interns, we feature Kellie Connors, who interned with the agency from November 2007 through February 2008. Read on for…
As communicators, it’s our job to not only ensure we’re emailing the right reporters, but also that our pitches are written in a way that draws interest. Improve your email-pitching skills with the following tips.
January 21, 2013 marked the 27th anniversary of Martin Luther King, Jr. Day, a national day of service. Although the Buchanan PR office was closed for the holiday, we chose to spend the day together doing something to give back…
The most valuable thing I learned during my internship was that there are so many different ways to accomplish the same task, and that you must tailor each step depending on the client and media with whom who you are interacting.
As public relations professionals, it’s our job to wear many hats simultaneously – media relations specialist, social media community manager, website copywriter, event planner, SEO consultant. You name it, we probably do it. But one role permeates each hat we…
“Baptism by fire.” This was the term used to describe the internship program at Buchanan Public Relations on my first day at the agency. I didn’t understand it then, but I definitely do now. When I chose Public Relations as…
Over the years, we at Buchanan PR have had the opportunity to work with a number of talented college students and recent grads interested in exploring careers in public relations. These interns have gone on to do amazing things and…