buchanan public relations

How to Secure Media Coverage When There Are Fewer Journalists To Pitch

by

Anyone who practices public relations knows how competitive it has become to secure quality media coverage these days. This is the direct byproduct of a shrinking media landscape and the explosion of technology that is constantly inundating us with information from every direction. But here’s another reason – more and more of the PR professionals … Keep reading

5 Tips for the Busy Career-Minded Millennial

by

I know, I know. I sensed the proverbial eye roll as soon as the word “millennial” was mentioned. Entitled, inexperienced, obsessed with selfies − millennials seem to be branded with this negative stigma. But, there are many young adults in the professional world working hard to advance their careers and make better lives for themselves. … Keep reading

Thank You, Arianna Huffington

by

I got eight hours of sleep last night. And I have Arianna Huffington to thank for it. Two nights ago, our entire team attended a World Affairs Council of Philadelphia event at which Arianna Huffington was the featured speaker. A political icon turned publisher – she’s co-founder and editor-in-chief of the Pulitzer Prize-winning Huffington Post … Keep reading

How Did We Get Here?

by

During the Middle Ages, craftsmen routinely employed young people as an inexpensive form of labor in exchange for food, lodging and formal training in a trade. Perhaps today’s interns don’t work for food, but it surely can feel as though we’ve returned to medieval times when it comes to the role of the apprenticeship, now known as the unpaid internship, in preparing new graduates for their futures.

Keep reading

The Horrible, Awful, No Good Week

by

For those who still believe in the power and magnificence of journalism, last week was a truly awful week.

It started, of course, with the downward spiral of Brian Williams’ career after it was confirmed that he had been telling an untruth about a news reporting incident in Iraq. The same day that Mr. Williams announced he was taking himself off the air, Jon Stewart announced he was stepping down as host of The Daily Show.

The week was far from over, though, and the losses still to come took the form of tragedy. Veteran reporter Bob Simon was killed in a car accident on Wednesday night. (This, after surviving 40 days of captivity 24 years ago in Iraq.) And then I awoke on Friday to the news that Buchanan Public RelationsThe New York Times’ esteemed media critic, David Carr – who only days earlier had written about Brian Williams – had died in the newsroom, after suffering an apparent heart attack. Later on Friday, former NBC foreign correspondent Ned Colt died of a stroke in Boston.

Keep reading

The Art of the Apology

by

As public relations practitioners, we are masters of communication, regularly consulting our clients on what to say, how to say it and – in some cases – when to retract it. This week, venerable NBC Nightly News anchor Brian Williams is facing public scrutiny after repeatedly reporting a false story, whereby he claimed to narrowly escape enemy fire during the Iraq war.

Keep reading

10 Struggles PR Professionals Know Too Well, As Depicted By Dogs

by

Although I’m still a newbie in the world of public relations, there are several things I’ve already realized I will face throughout my career that will cause stress, panic, and probably even make me question my sanity. These are situations that PR professionals deal with on the regular. Allow these dogs to further explain.

Keep reading

Lessons I Learned From Bartending That I Now Apply to PR

by

I was the stereotypical college student who was quick with a joke or to light up your smoke, (not so much anymore in PA), and yes, you guessed correctly, I bartended my way through college. It was fun, it paid the bills and I learned a few things other than just how to make a dirty martini.

While my experiences bartending made for good life lessons in general, they are also – funnily enough – applicable to the world of PR. 

Keep reading