Unless you’ve been living under a rock, you cannot have missed the groundswell of stories about ChatGPT and its potential to change how we do just about everything in our field of public relations. Much has been written about ChatGPT’s…
Got a Great Idea for a Super Bowl Promotion? Careful – or You May Earn a Penalty Photo by Casey Murphy on Unsplash With the approach of one of the greatest events in sports, it’s natural for creative PR minds…
In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. While part of the company’s target audience, a buyer persona offers a much more specific and individualized…
Four years of college have come and gone and now you are faced with the expectation of immediately jumping into your career with a full-time job. This is a daunting task for many graduates, especially for those who are unsure…
A Common question we hear from clients is, "Our company just won this award. How can we turn it into news? … Keep reading
What is a Boolean search? Boolean logic can be used for more than just Google searching; becoming a Boolean master can help you return the best results through most social listening and media monitoring platforms. Using Boolean search, you can…
I was stopped at a PA Turnpike rest stop last week, gassing up for the final leg of my trip back to Philadelphia. As I began pumping, the video monitor at the pump sprang to life. I prepared myself to…
By: Meg Yocum & Mikayla Ickes The other week, the BPR team attended the annual Social Media Day PHL conference to learn about the latest trends in social media practices for businesses. Social media is an ever-evolving landscape, where algorithms…
I have been urging our team to tune into the January 6 hearings. My advice is not motivated by political reasons (though I think every American citizen should pay attention to these hearings as part of our responsibility to stay…
Local Executives Have One Thing on Their Minds I attended a CEO Roundtable this morning featuring a panel of business leaders talking about “The Top 10 Things Keeping the C-Suite Up at Night.” Hosted by talent acquisition firm The O’Connor…