In early March, AE Lauren and I attended Social Media Marketing World. We participated in dozens of incredible sessions and, as second year attendees, were amazed by how much we continued to learn. If you haven’t had a chance, check…

We have not attended in-person staff lunches in months. We miss “Bagel Tuesdays.” We have not heard the pups running around the office for what seems like an eternity. Now that we have adjusted to our new normal, we are…

-Taylor Gray and Liam McCaffery Graduation. The culmination of your academic career. A moment in the spotlight. The chance to be recognized for your achievements, and to celebrate with friends and family alike. For the Class of 2020, however, graduation…

The news cycle is moving at a rapid pace, and it’s nearly impossible to go a day without seeing a coronavirus story. Media relations is already difficult with reporters receiving hundreds of emails a day, and the pandemic has made…

A recent survey published by the Kaiser Family Foundation found that about 45 percent of Americans feel that stress related to coronavirus has had a negative impact on their mental health. That’s something businesses need to consider as the country…

Nearly six months ago, I wrote a blog detailing how part of being a PR professional is constant news consumption, which has shown me both the importance of empathy in communication and that our country deeply lacks it. Ironically, as…

In times of crisis, one of the most important things to keep in mind is clarity and consistency of message. When people are unsure, they look to their leaders to show them the way. When members of the leadership come…