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The PR Problem in Baseball

When the Houston Astros won the World Series late in the fall of 2017, the country rallied around the young team that had brought home a much-needed win to a city recently devastated by Hurricane Harvey. Much like the New Orleans…

Disney Takes Its Brand to Streaming

$15.99 a month for Netflix. $11.99 a month for Hulu. $8.99 a month for Amazon Prime Video. $14.99 a month for HBO Max. $10.99 a month for Showtime. And now you’re asking me to pay an additional $6.99 a month…

Try a Little Empathy

We often take informational interviews at our office and recently, I’ve had quite a few people ask what my favorite and least favorite thing about my job is. Coincidentally, the two are almost one in the same. I love that…

Happy Fall Y’all.

We’re now firmly ensconced in autumn – the time of leaves changing, sweaters, bonfires and pumpkin EVERYTHING. We eat it, drink it, take pictures with it and even use its scent for a moisturizer. Pumpkin used to be the random…

The NBA’s Massive PR Crisis

One tweet. That’s all it took to tarnish the relationship between the NBA and China – possibly forever. Wait, what’s going on? On Friday, October 4, Daryl Morey, general manager for the Houston Rockets, shared a graphic in a since-deleted…

When Should PR be Brought Into the Mix?

(Or, “Why Do We Always Get Invited to the Party So Late?”) In the last ten days, we have received two phone calls from prospective clients seeking PR support for upcoming initiatives. In both cases, they were calling us months…

A Request to Refrain from the Reboot

To reboot or not to reboot? That is the question. And for some reason has been, for as long as I can remember. Each of the various superhero universes. Every. Single. One. of Disney’s classics. And, of course, any 90s-00s…

Reflections on the U.S. Women’s Soccer Team’s Image

Over the last few weeks, the United States Women’s National Soccer Team was thrust into the national spotlight as they competed for the FIFA Women’s World Cup in host country France. If you’re someone like me who played soccer growing…

6 Tips for Staying Genuine in Today’s Influencer Culture

As the relevance of social media persists, a new era of marketing has begun. Influencer marketing, now a billion-dollar industry, utilizes the tactic of a third-party endorsement. The driving forces behind the success of influencer marketing are trust and credibility…

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