Anytime a source is considering speaking to the media, they should be informed of their options and understand the reporter’s expectations. One of the specifications they need to be aware of is whether the interview will be on or off…

For most people, horses are beautiful creatures that grace the covers of books such as Black Beauty and National Velvet. Perhaps you remember reading Misty of Chincoteague as a child or being gifted a Breyer horse during the holiday season…

On Monday nights at 8:00 p.m., the words, “Will you accept this rose?” echo in living rooms across America as another starry-eyed adult looks for love. One by one, contestants on The Bachelor are either granted a single rose and…

For one week each summer, sharks take over the airwaves on Discovery Channel. Now in its 33rd year, Shark Week is the longest-running program in cable television history. So, how did Shark Week amass such a dedicated following to return…

People often want to know how we get our attorney clients quoted in high-visibility publications. While there is no single way to develop a media relations program for a law firm, our best practices have allowed us to build robust…

We are often asked how to build a strong public relations program for a law firm. There are lots of starting points, but one great entry point is having conversations with partners. Whether they are partners who already have a…

Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the…

Towards the beginning of the pandemic, employers were pushing out messaging that revolved around the importance of building a strong company culture. In a previous blog, I even shared several tips on how to maintain company culture during this pandemic,…