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News, advice, analyses... and the occasional hot take

Thoughtful Brand Communications During the Coronavirus

As the coronavirus pandemic continues to unfold, you can hardly turn on the TV or open the newspaper without being confronted with a story that’s related to the outbreak in some way. These days, every new message is being framed…

How Brands are Responding to the Coronavirus

Every other Wednesday, fellow account executive Katie Byrne and I host a Facebook Live show called Buchanan Buzz, where we discuss the latest public relations brand fails. On this week’s show, we broke down a few of the poorly timed…

Paying It Forward

Our president surprised each of us with a crisp $50 bill at the holiday party. The only conditions were that we should “pay it forward” and make a difference somewhere. Here’s what one of our team members did with his…

The PR Problem in Baseball

When the Houston Astros won the World Series late in the fall of 2017, the country rallied around the young team that had brought home a much-needed win to a city recently devastated by Hurricane Harvey. Much like the New Orleans…

Disney Takes Its Brand to Streaming

$15.99 a month for Netflix. $11.99 a month for Hulu. $8.99 a month for Amazon Prime Video. $14.99 a month for HBO Max. $10.99 a month for Showtime. And now you’re asking me to pay an additional $6.99 a month…

Try a Little Empathy

We often take informational interviews at our office and recently, I’ve had quite a few people ask what my favorite and least favorite thing about my job is. Coincidentally, the two are almost one in the same. I love that…

Happy Fall Y’all.

We’re now firmly ensconced in autumn – the time of leaves changing, sweaters, bonfires and pumpkin EVERYTHING. We eat it, drink it, take pictures with it and even use its scent for a moisturizer. Pumpkin used to be the random…

The NBA’s Massive PR Crisis

One tweet. That’s all it took to tarnish the relationship between the NBA and China – possibly forever. Wait, what’s going on? On Friday, October 4, Daryl Morey, general manager for the Houston Rockets, shared a graphic in a since-deleted…

When Should PR be Brought Into the Mix?

(Or, “Why Do We Always Get Invited to the Party So Late?”) In the last ten days, we have received two phone calls from prospective clients seeking PR support for upcoming initiatives. In both cases, they were calling us months…

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