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News, advice, analyses... and the occasional hot take

A Closer Look at the Top 4 Threats Facing Journalism in 2019

As briefly referenced in another recent blog post, last month, Cision issued its 10th annual State of the Media report, which is always chock full of useful information for us PR pros. The report surveyed nearly 2,000 journalists from across…

The 5 Biggest Takeaways from Social Media Marketing World

I have long been a subscriber to Social Media Examiner’s daily newsletter. So, when I received an automated email back in January from its founder Michael Stelzner imploring me to “discover the best social media marketing techniques from the world’s…

Music’s Mysterious Messages

The music world has a way of constantly outdoing itself. From insane tours, to dropping albums seemingly overnight, musicians are always performing the craziest stunts to excite fans. Recently, artists have been using social media to drop cryptic messages and…

Don’t Be the Next #PRFail

There are 6.4 public relations professionals for every news reporter, according to a Bloomberg report last week. With such a disproportionate ratio, it’s more important than ever for PR pros to do what they can to make their pitches stand…

Tiger Woods and His Evolving Brand

With his career riddled with successes and scandals, Tiger Woods’ 23-year journey in professional golf has run the gamut. Woods’ journey has been one of much scrutiny, as he rose to lauded golf prodigy and fell to disgraced philanderer. Yet,…

Where are the Relations in Public Relations?

When I was in school, my professors and other experienced mentors my school hosted, encouraged my peers and me to build and use our networks and to make sure to build a professional rapport with industry associates. To be honest,…

Press Release vs. News Release: Why It Matters

When I began my public relations career three decades ago, there was a certain – shall we say – hierarchy to various terms used by our profession. At the mega-bank where I worked, the items we issued from the Corporate…

Public Relations Trends: How To Stay Ahead

Artificial intelligence is taking the world by storm, highlighted a few months ago by one of our blog posts, AI in public relations. Since this was posted, there has been even more growth in the AI world. In particular, voice…

Racism in Fashion – Where are the PR Teams?

I follow the fashion industry pretty closely. Fashion is a love of mine and, of course, I love public relations. So, when the two worlds collide, I have opinions and thoughts. Fashion has always had a problem with racism, –…

6 Tips for the Junior PR Professional

Whether you’ve recently made the jump from intern to full-time employee, or are a year into your first real-world position after graduating from college, this can be both an exciting and nerve-wracking time in your career. One of the most…

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