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Insights, intel and hot takes from our team.

Writing About Complex Subjects

As a PR practitioner, I have a few not-so-shocking confessions to make: I’m not a lawyer, nor am I an accountant. Additionally, I have never attended medical school, and I haven’t had a chance to get much experience in investing,…

5 Ways to Develop a Pitch When You’re Out of Ideas

Public relations profess ionals spend a large amount of time engaging in media relations—writing pitches, contacting reporters and hoping to land a top tier placement for clients. Developing pitches that perfectly fit into a client’s niche can be difficult and…

Making Time for Yourself

Many of us in the PR industry have faced this issue at some point: you just finished up a few projects, and looking at your to-do list, you notice that you need final approval from your clients before moving forward…

Making a Sleek PowerPoint

– Laura Tabbut You need a PowerPoint presentation as soon as possible, and there is no designer available. What do you do? Here are a few tips to keep in mind when creating a professional and sleek presentation that you…

Why PR?

– Katie Tangney As I approach the end of my senior year of college, I find myself faced with that big, looming question on the horizon – what will I do when I graduate? I will be graduating with a…

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