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Insights, intel and hot takes from our team.

Networking in Normalville

– Kate DiBiase Within minutes of leaving home, I merged with caution, too much caution, to the point that I was almost creamed by a truck that had no intention of moving out of my way. My drive to Philly…

Public Relations During Times of Tragedy

One thing I’ve learned in my 15+ years of PR is that as professionals, we’re skilled at changing our focus at the drop of a hat. Sometimes it’s necessary to go from pitching a feel-good story to crisis mode in…

The Many Shades of PR Professionals

– Maggie MacDonald Like many of my college classmates, I live with constant apprehension about the future. We worry if we’re choosing the right major and whether our career choice will lead to professional success and personal satisfaction. I decided…

Different Strokes for Different Folks

–Blair Kahora Cardinal & Megan Keohane People who are Type A are like vegans or hipsters—they’re confident in their Type A-ness and everyone around them knows it.  Then there are others who are a mix of Type A and Type…

In PR, It’s Much More Than Your Major

-Katie Dillon As a very determined and decisive student entering my first year of college, I thought I had my whole plan figured out. Tinged with a bit of naivety, I embarked on my journey studying at a very global-centric…

Five Ways to Measure the Strength of Your Website

Competing for attention on the internet is a strenuous task. Strategically using keywords, frequently updating social media profiles and producing a never-ending amount of content for blogs and websites are all vital steps in developing and maintaining a dominant online…

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