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Insights, intel and hot takes from our team.

No Internship, No Experience, No Problem

– Stephanie Barber Congratulations, college graduate! You’ve got an outstanding grade point average, a killer cover letter, and the recommendations of your favorite professors – time to go land the job at Google and demand your corner office in HQ,…

Finally Capturing the Unicorn

A few weeks ago, the perfect HARO (Help A Reporter Out, for those of you uninitiated) came through from a very high-level reporter who’s something of a Unicorn at the Buchanan PR offices. Many have pitched her; no one has…

(PR)oject America

– Justyna Wierzba I’m sitting in the Buchanan Public Relation office, writing this post and still can’t believe how it happened. But, maybe I’ll start at the beginning. My name is Justyna Wierzba and I am from ‘exotic’ Poland. I…

Dear Writers, Lose Your Style

As PR professionals, our career is so heavily focused on writing – news releases, pitches, emails, blog posts like this, etc. We are all “idea people” full of creativity. But sometimes, as creatures of habit, we can get caught in…

Hey Future PR Professionals, This One is For You

Landing a full-time job right after college graduation is the ultimate goal of students today, and I was fortunate enough to do just that.  I graduated from Drexel University in March, accepted an internship at Buchanan Public Relations in April,…

Honesty is the Best Policy

One of the first lessons I remember learning as a child was that honesty is the best policy. It may or may not have taken getting grounded a few times for it to sink in, but my parents made sure…

Four Quick Ways to Enhance Your Website

There are myriad factors to consider when assessing the quality of a website—from aesthetic design and layout to the type of content presented and its overall standing in search engines. Sometimes, planning basic website improvements becomes a trip down the…

Surviving the World of PR

“Survivor” recently announced the cast for its upcoming 33rd season, which premieres September 21. Before I go any further, I’ll answer your question. Yes, “Survivor” is still on the air. Any time I tell people I’m a die-hard “Survivor” fan…

Public Relations vs. Journalism

It’s 10:30 a.m. in the newsroom, and our newscast has just wrapped up. That’s when the calls start. My phone lights up, as pitches and press releases begin to pop up in my inbox. I wonder what it’s like to…

Design and PR

–Laura Tabbut On my first day at Buchanan Public Relations as the agency’s first-ever Graphic Design Intern, I wasn’t really sure what I would be doing for the company. Of course I did my research on PR firms and discussed…

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