In theory, pitching reporters is a relatively easy task. You write the pitch, find a reporter, and then send that pitch to said reporter. Sounds easy enough, right? While it sounds that easy when you look at the basics, pitching…
We can always do a little extra in the office. Extra to get to know our coworkers and colleagues. Extra to expand our minds and consider new possibilities. Extra to spark thought-provoking conversations and foster good communication within the workplace…
When it comes to building a professional network, most of us PR pros (or anyone in the working world, for that matter) know that having an active presence on social media is more important than ever before. In fact, I…
Spring is in full swing – the birds are chirping, the flowers are blooming and (in Philly, at least) the humidity is rearing its ugly head again. It’s time for that yearly spruce up. At home, you’re probably opening the…
Are you proud of your office? This Earth Day at Buchanan PR, I’m reflecting on our humble abode, and realizing just how proud I am to be a part of such an eco-friendly organization. Why do I find us so…
-Lauren Marano On my first day as a PR intern, I arrived at the office half an hour early, just as the first worker pulled into the driveway. I was incredibly nervous, excited, bemused and downright scared. My dad always…
Last week, I performed a less-than-glamorous task at work – one that’s not even remotely related to PR. I may have squealed like a baby while doing it (probably among the top five grossest things I’ve ever done), but I…
Four months ago when I began my internship at Buchanan Public Relations my mind was filled with questions. With no background in PR or the B2B industries in which the firm primarily works, I found myself inundated with new information every…
Oh, the things you won’t learn in school. The truth is, your chances of entering a career as a young professional fully prepared and equipped with the precise skill sets expected of your position are unlikely. The world is evolving…
“How do you know if someone does CrossFit? Don’t worry, they’ll tell you.” As a CrossFitter, this is a joke that I’ve been told too many times, but the funny part is, it’s completely true. When I’m not in the…