Fishing for Media in a Sea of PR
On the first day of journalism class at University of Delaware, one of my favorite professors told us a story that has stuck with me these many years since. He told us that when he was a fresh-faced journalist, he…
When it Comes to Media Relations, Patience is a Virtue
In the world of public relations, patience is rare. Given the fast-paced nature of the industry, we PR pros have grown accustomed to responding to almost instant turn-around requests. However, this might not be the best mindset when it comes…
How to Leverage Web Analytics to Measure the Impact of Your Public Relations Program
In today’s day and age, public relations needs to have a tangible return, as is the case with any business investment. However, the outcomes of a PR program, such as public perception, consumer attitudes or brand loyalty, are difficult to…
The Curse of the Baby Face – It’s My Baby Face, And I’ll Cry if I Want To
— Blair Kahora Cardinal & Nicole Lasorda Vogue recently posted a story, I Don’t Look My Age and It’s Starting to Get Awkward, and it struck a chord with us; so much so, that we were talking about it for…
Tables Turned: When the Media Trainer Becomes an Interview Source
The big news on the East Coast last week was the blizzard. But at Buchanan Public Relations, we experienced another flurry of activity of a different nature – one that reminded me why we invest so much time in helping…
Weighing the Risks and Rewards of Using Social Media for News Sourcing
Long gone are the days when rustling through a newspaper with ink-stained fingers was the only way to get the news. Throughout the 20th century, advancements such as radio and television drastically changed the way we created and consumed news…
So Many Social Media Platforms – Which One is the Best Fit for Your Business?
Last week, a few colleagues and I decided to test out the new social media network/messaging app Peach. After a few grumbles (do we really need another social network?), we gave it a go, since it is our duty as…
Confidence is Key
Merriam-Webster’s definition of confidence is “the feeling or belief that one can rely on someone or something; firm trust.” Confidence is a quality in ourselves that is so important to have, yet few people are truly and completely confident. The often…
Three New Year’s Resolutions for Public Relations Professionals
As 2016 approaches, it’s time to set those New Year’s resolutions. According to Nielsen, the most popular New Year’s resolution for 2015 was to stay fit and healthy. Surely, those are important focuses, but instead of following the crowds that…
The Toddler: Crisis Management 101
It’s 3 a.m., and I’m lying here in the dark, staring up at the ceiling. I’m sick and so exhausted that I’m not even sleepy anymore. My toddler, Carmen, half-sleeps across my neck, partially choking me, but I’m too afraid…