Design and PR
–Laura Tabbut On my first day at Buchanan Public Relations as the agency’s first-ever Graphic Design Intern, I wasn’t really sure what I would be doing for the company. Of course I did my research on PR firms and discussed…
Philadelphia – Complex, Historic and Beautiful – Welcomes the DNC to Town
–Anne Buchanan The Democratic National Convention’s selection of Philadelphia for its historic convention this week is no accident. A city often overlooked between the towering shadows of New York City and Washington, D.C., Philadelphia offers convention-goers and watchers a unique…
Happy Campers: What We Learned at WordCamp NYC 2016
–Anne Buchanan and Jon Ericson This past weekend, the two of us had the opportunity to attend WordCamp NYC 2016, a gathering of WordPress users and developers from all over the world. The two-day conference was held at the U.N.,…
Networking in Normalville
– Kate DiBiase Within minutes of leaving home, I merged with caution, too much caution, to the point that I was almost creamed by a truck that had no intention of moving out of my way. My drive to Philly…
Public Relations During Times of Tragedy
One thing I’ve learned in my 15+ years of PR is that as professionals, we’re skilled at changing our focus at the drop of a hat. Sometimes it’s necessary to go from pitching a feel-good story to crisis mode in…
The Many Shades of PR Professionals
– Maggie MacDonald Like many of my college classmates, I live with constant apprehension about the future. We worry if we’re choosing the right major and whether our career choice will lead to professional success and personal satisfaction. I decided…
Different Strokes for Different Folks
–Blair Kahora Cardinal & Megan Keohane People who are Type A are like vegans or hipsters—they’re confident in their Type A-ness and everyone around them knows it. Then there are others who are a mix of Type A and Type…
In PR, It’s Much More Than Your Major
-Katie Dillon As a very determined and decisive student entering my first year of college, I thought I had my whole plan figured out. Tinged with a bit of naivety, I embarked on my journey studying at a very global-centric…
Is There a Lesson for PR Professionals in Donald Trump’s Boycott of the Washington Post?
It’s a new day, which means Donald Trump has committed yet another head-shaking act. In this case, it was his announcement that the Washington Post is now barred from his campaign, a move the New York Times characterized as “an…
Five Ways to Measure the Strength of Your Website
Competing for attention on the internet is a strenuous task. Strategically using keywords, frequently updating social media profiles and producing a never-ending amount of content for blogs and websites are all vital steps in developing and maintaining a dominant online…