Public relations profess ionals spend a large amount of time engaging in media relations—writing pitches, contacting reporters and hoping to land a top tier placement for clients. Developing pitches that perfectly fit into a client’s niche can be difficult and…
Many of us in the PR industry have faced this issue at some point: you just finished up a few projects, and looking at your to-do list, you notice that you need final approval from your clients before moving forward…
– Laura Tabbut You need a PowerPoint presentation as soon as possible, and there is no designer available. What do you do? Here are a few tips to keep in mind when creating a professional and sleek presentation that you…
As a former broadcast journalist, I never put much thought into the function of video outside a news room. I worked with video every day, but I took the marketing and public relations potential for granted. In fact, while the…
– Stephanie Barber Congratulations, college graduate! You’ve got an outstanding grade point average, a killer cover letter, and the recommendations of your favorite professors – time to go land the job at Google and demand your corner office in HQ,…
A few weeks ago, the perfect HARO (Help A Reporter Out, for those of you uninitiated) came through from a very high-level reporter who’s something of a Unicorn at the Buchanan PR offices. Many have pitched her; no one has…
– Justyna Wierzba I’m sitting in the Buchanan Public Relation office, writing this post and still can’t believe how it happened. But, maybe I’ll start at the beginning. My name is Justyna Wierzba and I am from ‘exotic’ Poland. I…
As PR professionals, our career is so heavily focused on writing – news releases, pitches, emails, blog posts like this, etc. We are all “idea people” full of creativity. But sometimes, as creatures of habit, we can get caught in…
Landing a full-time job right after college graduation is the ultimate goal of students today, and I was fortunate enough to do just that. I graduated from Drexel University in March, accepted an internship at Buchanan Public Relations in April,…