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News, advice, analyses... and the occasional hot take

Five Ways to Measure the Strength of Your Website

Competing for attention on the internet is a strenuous task. Strategically using keywords, frequently updating social media profiles and producing a never-ending amount of content for blogs and websites are all vital steps in developing and maintaining a dominant online…

Five and a Half Benefits of a Small Office Internship

-Lesley Amy I like cats, I like talking to people, and I love learning new things. I have a deep appreciation for all things goofy and strange, and pride myself on being a very well-spoken college graduate who has always…

Adding Some Personality to Your Pitching

In theory, pitching reporters is a relatively easy task. You write the pitch, find a reporter, and then send that pitch to said reporter. Sounds easy enough, right? While it sounds that easy when you look at the basics, pitching…

Dusting Off Your Office Space

Spring is in full swing – the birds are chirping, the flowers are blooming and (in Philly, at least) the humidity is rearing its ugly head again. It’s time for that yearly spruce up. At home, you’re probably opening the…

A Tour of our Green Workplace

Are you proud of your office? This Earth Day at Buchanan PR, I’m reflecting on our humble abode, and realizing just how proud I am to be a part of such an eco-friendly organization. Why do I find us so…

5 Things Every ‘Newbie’ Should Know

-Lauren Marano On my first day as a PR intern, I arrived at the office half an hour early, just as the first worker pulled into the driveway.  I was incredibly nervous, excited, bemused and downright scared.  My dad always…

4 Ways to Go Beyond the Job Description

Last week, I performed a less-than-glamorous task at work – one that’s not even remotely related to PR. I may have squealed like a baby while doing it (probably among the top five grossest things I’ve ever done), but I…

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