Honesty is the Best Policy
One of the first lessons I remember learning as a child was that honesty is the best policy. It may or may not have taken getting grounded a few times for it to sink in, but my parents made sure…
Four Quick Ways to Enhance Your Website
There are myriad factors to consider when assessing the quality of a website—from aesthetic design and layout to the type of content presented and its overall standing in search engines. Sometimes, planning basic website improvements becomes a trip down the…
Surviving the World of PR
“Survivor” recently announced the cast for its upcoming 33rd season, which premieres September 21. Before I go any further, I’ll answer your question. Yes, “Survivor” is still on the air. Any time I tell people I’m a die-hard “Survivor” fan…
Public Relations vs. Journalism
It’s 10:30 a.m. in the newsroom, and our newscast has just wrapped up. That’s when the calls start. My phone lights up, as pitches and press releases begin to pop up in my inbox. I wonder what it’s like to…
Design and PR
–Laura Tabbut On my first day at Buchanan Public Relations as the agency’s first-ever Graphic Design Intern, I wasn’t really sure what I would be doing for the company. Of course I did my research on PR firms and discussed…
Philadelphia – Complex, Historic and Beautiful – Welcomes the DNC to Town
–Anne Buchanan The Democratic National Convention’s selection of Philadelphia for its historic convention this week is no accident. A city often overlooked between the towering shadows of New York City and Washington, D.C., Philadelphia offers convention-goers and watchers a unique…
Happy Campers: What We Learned at WordCamp NYC 2016
–Anne Buchanan and Jon Ericson This past weekend, the two of us had the opportunity to attend WordCamp NYC 2016, a gathering of WordPress users and developers from all over the world. The two-day conference was held at the U.N.,…
Networking in Normalville
– Kate DiBiase Within minutes of leaving home, I merged with caution, too much caution, to the point that I was almost creamed by a truck that had no intention of moving out of my way. My drive to Philly…
Public Relations During Times of Tragedy
One thing I’ve learned in my 15+ years of PR is that as professionals, we’re skilled at changing our focus at the drop of a hat. Sometimes it’s necessary to go from pitching a feel-good story to crisis mode in…
The Many Shades of PR Professionals
– Maggie MacDonald Like many of my college classmates, I live with constant apprehension about the future. We worry if we’re choosing the right major and whether our career choice will lead to professional success and personal satisfaction. I decided…