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News, advice, analyses... and the occasional hot take

Award Season at Buchanan Public Relations

Now that award season is upon us, we decided to look back on some of our own trophies this year. It may not be the Oscars or the Golden Globes, but Buchanan Public Relations was certainly a strong competitor at…

Writing About Complex Subjects

As a PR practitioner, I have a few not-so-shocking confessions to make: I’m not a lawyer, nor am I an accountant. Additionally, I have never attended medical school, and I haven’t had a chance to get much experience in investing,…

4 Ways to Take on the Holiday Season like a PRo

The weather is cold, the stores are packed with shoppers, and you are well on your way to finalizing the dinner menu while figuring out what you’re going to get dear Aunt Nadine for the family gift exchange this year…

4 Things About Digital Health That Could Matter to Healthcare PR

– Anne Buchanan and Megan Keohane On Tuesday, November 29, 2016, agency president Anne Buchanan and I attended an event on mobile technology in healthcare, organized by the Greater Philadelphia Chapter of the Healthcare Businesswomen’s Association (of which we are…

5 Ways to Develop a Pitch When You’re Out of Ideas

Public relations profess ionals spend a large amount of time engaging in media relations—writing pitches, contacting reporters and hoping to land a top tier placement for clients. Developing pitches that perfectly fit into a client’s niche can be difficult and…

Making Time for Yourself

Many of us in the PR industry have faced this issue at some point: you just finished up a few projects, and looking at your to-do list, you notice that you need final approval from your clients before moving forward…

Making a Sleek PowerPoint

– Laura Tabbut You need a PowerPoint presentation as soon as possible, and there is no designer available. What do you do? Here are a few tips to keep in mind when creating a professional and sleek presentation that you…

Why PR?

– Katie Tangney As I approach the end of my senior year of college, I find myself faced with that big, looming question on the horizon – what will I do when I graduate? I will be graduating with a…

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