When I began my public relations career three decades ago, there was a certain – shall we say – hierarchy to various terms used by our profession. At the mega-bank where I worked, the items we issued from the Corporate…
Artificial intelligence is taking the world by storm, highlighted a few months ago by one of our blog posts, AI in public relations. Since this was posted, there has been even more growth in the AI world. In particular, voice…
I follow the fashion industry pretty closely. Fashion is a love of mine and, of course, I love public relations. So, when the two worlds collide, I have opinions and thoughts. Fashion has always had a problem with racism, –…
Whether you’ve recently made the jump from intern to full-time employee, or are a year into your first real-world position after graduating from college, this can be both an exciting and nerve-wracking time in your career. One of the most…
We’ve all been there. You’ve crafted a genius pitch, built the perfect media list, and even added a witty and captivating subject line. You send it out to your contacts and… no response. Baffled by what happened, you don’t accept…
A few months back, I wrote a blog discussing the many hats a PR practitioner wears. Given the variety, we have succeeded in becoming experts in many things. But one new topic that has come up recently is SEO. So,…
The communications industry is no stranger to ethical dilemmas. Communications professionals are all trying to push out positive content about their clients, but would they be okay with completely misleading and taking advantage of consumers? The Fyre Festival disaster did…
Today’s digital landscape is chaotic. More social media platforms exist than ever before, and the number of users on them continues to climb. According to Pew Research Center, 70 percent of Americans are on at least one social media channel…
2018 was quite a year. We experienced so many highs and many lows of all types. In my quest to determine the year’s public relations wins and fails, I realized I could generate a list a mile long. In the…
INTERNED IN: 2013 EDUCATION: Temple University, 2012, B.A. Communications with a concentration in PR CURRENTLY: I work as a Field Guide for Outback Therapeutic Expeditions in Lehi, Utah. I teach teens coping mechanisms and survival skills in the desert. Many…