As the relevance of social media persists, a new era of marketing has begun. Influencer marketing, now a billion-dollar industry, utilizes the tactic of a third-party endorsement. The driving forces behind the success of influencer marketing are trust and credibility…
The college admissions scandal paints an ugly picture of everyone involved: wealthy, entitled parents who used their copious amounts of money to cheat their children’s ways into the most elite schools in the nation. To top it all off, the…
As briefly referenced in another recent blog post, last month, Cision issued its 10th annual State of the Media report, which is always chock full of useful information for us PR pros. The report surveyed nearly 2,000 journalists from across…
I have long been a subscriber to Social Media Examiner’s daily newsletter. So, when I received an automated email back in January from its founder Michael Stelzner imploring me to “discover the best social media marketing techniques from the world’s…
The music world has a way of constantly outdoing itself. From insane tours, to dropping albums seemingly overnight, musicians are always performing the craziest stunts to excite fans. Recently, artists have been using social media to drop cryptic messages and…
There are 6.4 public relations professionals for every news reporter, according to a Bloomberg report last week. With such a disproportionate ratio, it’s more important than ever for PR pros to do what they can to make their pitches stand…
With his career riddled with successes and scandals, Tiger Woods’ 23-year journey in professional golf has run the gamut. Woods’ journey has been one of much scrutiny, as he rose to lauded golf prodigy and fell to disgraced philanderer. Yet,…
When I was in school, my professors and other experienced mentors my school hosted, encouraged my peers and me to build and use our networks and to make sure to build a professional rapport with industry associates. To be honest,…
When I began my public relations career three decades ago, there was a certain – shall we say – hierarchy to various terms used by our profession. At the mega-bank where I worked, the items we issued from the Corporate…
Artificial intelligence is taking the world by storm, highlighted a few months ago by one of our blog posts, AI in public relations. Since this was posted, there has been even more growth in the AI world. In particular, voice…