We’ve all been there. You’ve crafted a genius pitch, built the perfect media list, and even added a witty and captivating subject line. You send it out to your contacts and… no response. Baffled by what happened, you don’t accept…
A few months back, I wrote a blog discussing the many hats a PR practitioner wears. Given the variety, we have succeeded in becoming experts in many things. But one new topic that has come up recently is SEO. So,…
The communications industry is no stranger to ethical dilemmas. Communications professionals are all trying to push out positive content about their clients, but would they be okay with completely misleading and taking advantage of consumers? The Fyre Festival disaster did…
Today’s digital landscape is chaotic. More social media platforms exist than ever before, and the number of users on them continues to climb. According to Pew Research Center, 70 percent of Americans are on at least one social media channel…
2018 was quite a year. We experienced so many highs and many lows of all types. In my quest to determine the year’s public relations wins and fails, I realized I could generate a list a mile long. In the…
INTERNED IN: 2013 EDUCATION: Temple University, 2012, B.A. Communications with a concentration in PR CURRENTLY: I work as a Field Guide for Outback Therapeutic Expeditions in Lehi, Utah. I teach teens coping mechanisms and survival skills in the desert. Many…
Ahh December – the time when our personal lives get crazy, but the PR world slows down a little (yeah, I’m laughing, too). What’s a person, who’s used to juggling 3 billion things at once, to do when reporters and…
Last week, the world went into a tizzy when Facebook and Instagram were temporarily down. Immediately, it seemed as if everybody rushed to Twitter to discuss, resulting in #FacebookDown being a top trend in the United States. In the business…
Last month, I had the pleasure of joining a panel of experts at M&A East 2018, hosted by ACG Philadelphia, to discuss value preservation and crisis preparedness. During the panel, we addressed what constitutes a crisis, how companies can plan…
Artificial intelligence has generated hype and bred anxiety across a variety of industries, and public relations is no exception. Naturally, the prospect of using AI to complete tasks raises fears about being replaced. So, should PR professionals be afraid of…