Last month, I had the pleasure of joining a panel of experts at M&A East 2018, hosted by ACG Philadelphia, to discuss value preservation and crisis preparedness. During the panel, we addressed what constitutes a crisis, how companies can plan…
Artificial intelligence has generated hype and bred anxiety across a variety of industries, and public relations is no exception. Naturally, the prospect of using AI to complete tasks raises fears about being replaced. So, should PR professionals be afraid of…
We’ve all been there: scrolling through social media when we see our favorite influencers using new teeth whitening kits, drinking a special tea, or cooking with food that was delivered to their doorsteps. For some reason, we inspect the picture,…
When companies lose the public’s trust – whether it’s Facebook selling user data or United Airlines mistreating passengers – PR pros scramble to head off a crisis. That strategy gained a foothold in 1982, when a mysterious killer spiked Tylenol…
Recently, I was perusing the public relations Reddit page (as all PR nerds do) and noticed a trend. There was an influx of posts from those looking to make a transition from their current career into PR. From a vet…
Social media and online news have made the possibility of a story going viral (when it’s picked up quickly by dozens, or sometimes hundreds, of sources) greater than ever before. However, you will never know you have a viral story…
You’ve seen it by now. Another celebrity, athlete or reporter’s dirty laundry dug up from their social media archives and unveiled to the public. The New York Times tech reporter, Sarah Jeong, received a bitter welcome recently when, shortly after…
– Megan Noll Social media has managed to work its way into nearly every aspect of our lives – we get our news from Twitter, socialize on Facebook and get a glimpse into other people’s worlds on Instagram. Expanding beyond…
– Colleen Brown Video and photography are playing an increasingly integral role in how public relations companies are telling stories. However, this service can be tricky for companies that don’t specialize in shooting. Despite the ease of shooting from our…
– Jane Ross Strawberries and cream. Grass courts. White uniforms. Yellow tennis balls. The Championships. Few events are as recognizable as Wimbledon. I’ve been watching Wimbledon (and all of the tennis Grand Slams, for that matter) as long as I…