For a company to succeed, it must understand its target audience. Yet that can be one of the most challenging tasks to master. Alexandra Dinita, General Manager of Free Communication in Romania, shared some insight in a recent Public Relations…

Although summer doesn’t officially begin until next week, we hope you’re already taking advantage of this beautiful weather. While you soak in the rays, it’s time to announce the June employee feature! This month, the spotlight is on AC Katie…

With the flip of its last initial, the chain became “IHOb.” Anticipation (and a lot of joking) built up as Twitter users guessed what the ‘b’ might stand for. IHOP, IHOb and International House began trending almost immediately. Then another…

Twitter has 336 million active monthly users, according to the company’s Q1 letter to shareholders, yet some companies are still not using the social media platform effectively. Amanda Hill, Principal and CEO of Three Box Strategic Communications, noted this in…

– Alex Harris It’s no secret – we’ve all watched a Tasty video, completed a BuzzFeed quiz and tuned in to a Facebook live video. When comparing today’s digital landscape with the dawn of the internet and even the start…

I recently returned from Toronto, where I attended back-to-back conferences with some of the smartest PR leaders I know. PRGN (Public Relations Global Network) hosted more than 40 PR firm owners from around the world. That was followed by Counselors…

Spring weather is finally here (or maybe it’s summer weather now?). As May flowers begin to bloom, it’s time for this month’s employee feature. The spotlight is on VP Nicole, who is celebrating her birthday this month. Name: Nicole Lasorda…

Since 2014, industry professionals have been encouraging the implementation of an integrated model, making use of paid, earned, shared and owned media (PESO) altogether. But, some PR professionals have been slow to adopt the PESO model (via Spin Sucks)– many…