Should we ‘go digital?’ What are digital services? Should we offer digital services? Are we still a public relations firm if we do? These are questions that leaders in the public relations world are fervently discussing with their teams…
With Thanksgiving right around the corner, the season of giving is officially upon us. Many people unfamiliar with the public relations industry might be convinced that companies set up charitable publicity stunts only to make themselves look better. In reality,…
Name: Megan Keohane Title: Account Supervisor Date Started at Buchanan PR: May 2014 Favorite Part of Working in Public Relations: Strategy is my favorite component – I love figuring out how we can tell a story to the right audience…
I recently returned from Japan, where I traveled to attend the fall meeting of the Public Relations Global Network. PRGN marked its 25th anniversary at this conference. This was an especially meaningful milestone to me, as we – along with…
If you follow me on social media, you’ve probably noticed that I’ve not been home much since June (I’m currently writing this post on a flight home from Atlanta). We have a fabulous client that’s been sending me all over…
Missteps in advertising, marketing and on social media are highly visible. The Dove ad from earlier this month? How about Adidas’ “Congrats, you survived the Boston Marathon” email? Or when Cheerios sent out a nice-enough tweet that many perceived to…
There are three sides to every story: Side A, side B, and the truth. But it seems we’ve lost a couple of those sides recently, as every story is a battle between side A and “fake news.” Originally, “fake news”…
Name: John Reynolds Title: Account Executive Date Started at Buchanan PR: November 2015 Favorite Part of Working in Public Relations: I love everything about media relations. There is a lot of strategy involved. I spend time researching reporters – everything…
What does a stay-at-home mom of 23 years do when her youngest children (twins) go to college? She gets a job! Why? Partly, to help pay for the college expenses, but mostly, to keep busy and apply my skills to…
If you’re anything like those of us here at Buchanan PR, your day is already jam-packed writing pitches, coordinating interviews, and producing content for your clients. There is hardly time in the day to fit in anything extra, much less…