I recently returned from Toronto, where I attended back-to-back conferences with some of the smartest PR leaders I know. PRGN (Public Relations Global Network) hosted more than 40 PR firm owners from around the world. That was followed by Counselors…
Spring weather is finally here (or maybe it’s summer weather now?). As May flowers begin to bloom, it’s time for this month’s employee feature. The spotlight is on VP Nicole, who is celebrating her birthday this month. Name: Nicole Lasorda…
Since 2014, industry professionals have been encouraging the implementation of an integrated model, making use of paid, earned, shared and owned media (PESO) altogether. But, some PR professionals have been slow to adopt the PESO model (via Spin Sucks)– many…
Regardless of your industry, networking is a critical part of any job. Whether you love it or hate it, learning best practices when attending a network event will help in your career growth. Recently, I attended a networking event for…
We’re just over a week into April, but somehow, it still feels like January. To distract everyone from this frigid weather, we have this month’s employee feature! This month, which is also her birthday month, the spotlight is on Lauren…
We’ve had approximately four thousand snow storms this year (okay four, but I’m being dramatic, because it’s spring, darn it). When you work in public relations and a snowstorm comes, it only means one thing – a work-from-home day. According…
As PR pros, we try to make connections with reporters to secure coverage for our clients. Ideally, we’ll be creating a mutually beneficial relationship where our clients get coverage, and reporters get an interesting story or a source who provides…
March is an exciting month with the beginning of Spring and, of course, March Madness. To kickoff the month, we’re excited to showcase Jen – our March feature employee! Name: Jen Tedeschi Title: Account Executive Favorite Part of Working in…
Crisis communications practitioners spend large chunks of time on communications – drafting holding statements, scripting key messages and tweaking media statements. But it’s just as important to spend time thinking about what could – and should – happen, if a…
On Thursday, February 8, 2018, the city of Philadelphia celebrated the Eagles’ first Super Bowl victory with a massive parade. Hundreds of thousands (maybe millions) of happy fans crowded the streets, “Philly Philly Dilly Dilly” skywriting laced the clear blue…