Back to Work
What does a stay-at-home mom of 23 years do when her youngest children (twins) go to college? She gets a job! Why? Partly, to help pay for the college expenses, but mostly, to keep busy and apply my skills to…
Why You Should Get Involved in your Local PR Community
If you’re anything like those of us here at Buchanan PR, your day is already jam-packed writing pitches, coordinating interviews, and producing content for your clients. There is hardly time in the day to fit in anything extra, much less…
7 Tips for Business Travel
I’m lucky to have a career that takes me to different places all over the country from time to time (the most random places having been Boise, ID, and a small town in eastern Oregon just last month). The way…
Workplace Diversity Issues Are Making Headlines – Can Internships Solve the Problem?
– Alex Harris Workforce diversity and inclusion issues can no longer be dismissed, as some of the most successful companies in the world are being put to the test. The Google engineer who was fired for his controversial memo, former…
Four Things That Can Separate PR Pros from Spammers
In a recent vlog, the BPR staff recorded video letters for journalists, which addressed a variety of things from letting them know we’re paid subscribers to thanking them for responding to our pitches. In my video letter, I said that…
My Media Addiction
I always tell interns and junior staff that their first media hit is a gateway. We all remember that first time a journalist responded to our pitch. That first time a camera showed up at our event. That first time…
The Importance of Staying Informed
– Maggie Rugolo With headlines alternating daily between terrorist attacks and political turmoil, reading the news can be painful. It would be much easier to simply put the paper down and live in a blissful bubble of denial and oblivion…
Own Your Story: 4 Key Lessons from Public Relations
There’s no such thing as a normal day for public relations professionals. From drafting press releases and pitching the media to managing social media accounts and responding to crises, our work varies according to client needs and many factors beyond…
Snapchat Vs. Instagram Stories – Which Is Better For Your Business?
Full disclosure: I began writing this post about how Instagram Stories are better for businesses than Snapchat based on the level of engagement they can elicit from consumers. Then halfway through my draft, Snapchat released its most recent update, allowing…
PR 101: 4 Public Relations Tips Every Brand Needs to Remember
As PR people, it’s in our nature to be hyper-sensitive to the issues and possible outcomes in every situation (I’m pretty sure this is why my friends think I’m a pessimist). We take each scenario and run through all the…