The Underdogs
I come from a long line of Philadelphia sports fans. My maternal grandparents grew up in Fishtown and my paternal grandparents grew up in Bryn Mawr – right near BPR’s current office location. Straight out of the womb, my dad…
Employee Feature – January
Employee Feature: January Name: Amanda Mueller Title: Account Executive Favorite Part of Working in Public Relations: I came from a broadcast background and used to work with many public relations professionals, so it’s been extremely fascinating to learn how the…
Employee Feature: December
Name: Blair Kahora Cardinal Title: Assistant VP, Director of Media Relations Favorite Part of Working in Public Relations: Mentoring. Uplifting junior team members is essential for success. It’s never: “make this media list, and I’ll take it from here.” I…
The Ever-Increasing Politicization of Brand Loyalty
– A.J. Litchfield Consumer boycotts of businesses and products have long been one of the most effective ways for the everyday citizen to enact social, and in some cases, political, change. Perhaps the most famous example of a boycott was…
The Battle for Public Relations during the Digital Revolution
Should we ‘go digital?’ What are digital services? Should we offer digital services? Are we still a public relations firm if we do? These are questions that leaders in the public relations world are fervently discussing with their teams…
The Gift of Conversation
With Thanksgiving right around the corner, the season of giving is officially upon us. Many people unfamiliar with the public relations industry might be convinced that companies set up charitable publicity stunts only to make themselves look better. In reality,…
Employee Feature: November 2017
Name: Megan Keohane Title: Account Supervisor Date Started at Buchanan PR: May 2014 Favorite Part of Working in Public Relations: Strategy is my favorite component – I love figuring out how we can tell a story to the right audience…
TURNING JAPANESE: PRGN CELEBRATES ITS 25TH ANNIVERSARY – IN KYOTO
I recently returned from Japan, where I traveled to attend the fall meeting of the Public Relations Global Network. PRGN marked its 25th anniversary at this conference. This was an especially meaningful milestone to me, as we – along with…
Eight Tips for Staying Healthy with a Crazy Travel Schedule
If you follow me on social media, you’ve probably noticed that I’ve not been home much since June (I’m currently writing this post on a flight home from Atlanta). We have a fabulous client that’s been sending me all over…
Proceed with Caution: Media Relations and Moving News Stories
Missteps in advertising, marketing and on social media are highly visible. The Dove ad from earlier this month? How about Adidas’ “Congrats, you survived the Boston Marathon” email? Or when Cheerios sent out a nice-enough tweet that many perceived to…